{"id":1524,"date":"2016-06-22T05:29:26","date_gmt":"2016-06-22T04:29:26","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=1524"},"modified":"2016-10-24T20:19:11","modified_gmt":"2016-10-24T19:19:11","slug":"client-referrals","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/client-referrals\/","title":{"rendered":"Automatic Client Referrals: Train Your Clients to Send You New Business"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":2266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

If you have landed on this blog post, chances are you are in search of ways to generate more client referrals.<\/p>

Generating referrals<\/a> can definitely grow your personal training business and can generate a large amount of revenue that you would not have otherwise. The question is though, \"How do I get my clients to refer?\"<\/span><\/p>

\n\n\"Client\n<\/span>\n<\/div>

Whether you like it or not, you condition your clients to act or think in a certain way. If your clients are not referring new potential clients on to you, it is because you have conditioned your clients to not feel the need or urgency<\/a> to do so.<\/p>

Begin Conditioning Your Clients from the Get-Go<\/h2>

Passing along referrals should be a condition of doing business with you. By you helping them reach their goals, they can help you reach your goals by referring new potential clients on to you.<\/p>

The way to do this is in the after-sell (or immediate follow-u\ufeffp<\/a>). Immediately after you sell a client on one of your programs, this is when you plant the seed for referrals. It can sound like this:<\/p>

\"Mrs Jones, I am so excited to help you reach your goal of _______. I too have a goal - my goal is to help more people like you succeed! During the time that you and I spend together, as you begin to see results, would you be willing to recommend your friends, family members, and colleagues to me so I can help them too?\"<\/p>

<\/span>Once your clients agrees, shake her hand. The deal is done, and you have now conditioned your client to refer in the future, simply by planting this initial seed. <\/p>

15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts https:\/\/t.co\/UvyBgsprBO<\/a> pic.twitter.com\/rjx4bmCTFK<\/a><\/p>\u2014 Craig Pateman (@smlbizsuccess) June 2, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

Now 3 weeks down the line when you ask if they know someone who can benefit from your service, it is not going to be weird or awkward since your client has already agreed to help you.<\/p>

Referral Competitions: Level up Your Referrals<\/h2>

This is a strategy that has produced consistent results every time it's implemented properly.<\/p>

A referral competition not only creates a competitive spirit between your clients, it also allows you to easily identify the clients who refer the most. These are your \"A-list\" clients who you want to showcase by posting videos about them, mentioning their name, <\/span>awarding them with<\/span> certificates, and putting their photo on the wall of your training studio.<\/span> <\/p>

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Treat your top-referring clients like royalty. They deserve discounts and perks more than anyone else.<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

Giving them recognition will make them feel like a star and will entice them to keep on referring others to you. It's a major win-win!<\/p>

Top 10 Tools for Generating Sales with Referral Marketinghttps:\/\/t.co\/p6eEHlG4cg<\/a> #sales<\/a> #referralmarketing<\/a> pic.twitter.com\/hs41VWmkgU<\/a><\/p>\u2014 CodeCondo (@codecondoltd) June 1, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

This is the simple format for a successful referral competition launch:<\/p>

Step #1. Incentivize your members to refer<\/span><\/h3>

When you create incentives for referrals<\/a>, you want to keep it simple! For example, one incentive that I have found to be very effective is, \"Get 1\/2 price training next month when you refer a new client.\"<\/span><\/p>

\u200bThis incentive will likely be valuable enough to your clients to excite them about referring others. Offering something smaller, say 10% off, might not be exciting enough of an offer, so don't be stingy here. Offer valuable rewards for valuable referrals.<\/p>

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Don't be stingy. Offer BIG incentives in exchange for awesome referrals!<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

Most importantly, be sure to follow through with those rewards as soon as you gain a new client from a referral.<\/span> The last thing you want is to have clients doubt your sincerity if they refer someone to you, and then don't hear back about their referral reward. Be prompt.\u200b<\/p>

Step #2. Use the \"Plus Two\" challenge sheet to capture referral names<\/h3>

This is a simple referral sheet<\/a> that you can give to your clients. It encourages each member to refer two new clients.<\/p>

Why two?<\/p>

\u200bIf you don't ask, you won't receive. You can make a similar sheet that asks for just a single referral from each client, but why sell yourself short? If your clients are truly happy with the service you've provided, you can bet they'll have at least two friends or family members who they'd be willing to refer. <\/p>

Always ask for at least<\/span> two referrals.<\/p>

Step #3. Call your leads to book them for a \"Free Transformation Session\"<\/h3>

\u200bDon't settle for email follow-up. A new client can be worth thousands and thousands of dollars over the years, so you can afford to make a phone call<\/a> to get the ball rolling.<\/p>

What you include in your \"\u200bFree Transformation Session\" is really up to you, but be sure that you give yourself a chance to prove your value and to build some rapport <\/span>with this prospective client. They will only want to work with you if they believe you can help AND if they like you!<\/a><\/p>

How to build your know, like, & trust factor https:\/\/t.co\/I5kmqRDfte<\/a> #success<\/a> #business<\/a> #entrepreneur<\/a> #startup<\/a> pic.twitter.com\/3oN4hLoGz0<\/a><\/p>\u2014 Dave Kirby (@TheDaveKirby) June 13, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

Promoting Your Referral Competition<\/h2>

You can launch this competition in two ways: <\/p>

The Facebook Launch<\/h3>

First, you can promote it through your Facebook Page<\/a>. What you want to do is record a video telling your clients about the referral competition and what they get for each person they refer. <\/p>

Next, explain that you will help them get started by passing out a \"Plus Two Challenge\" form where they can write down the first two people who come to mind. Inform your clients that you will then get in contact with their referrals to offer a \"Free Transformation Session\" with you.<\/p>

\u200bYou can even upload your referral sheet online<\/a> - this will allow your clients to instantly download a copy, instead of having to wait for you to hand them a physical copy.<\/p>

Once your Facebook launch is online, ask your clients to \"like\" it \u200bor to tag thei\ufeffr friends<\/a> who might be interested in training with you. Tagging is a great \"soft\" referral that helps potential clients learn a bit about who you are and why they might get a referral phone call from you.<\/p>

10 Ways To Build A Healthy Customer Referral Pipeline - https:\/\/t.co\/lQiaAsns9d<\/a> #customerrelationships<\/a> #marketing<\/a> pic.twitter.com\/SkoYapotiw<\/a><\/p>\u2014 Dipen Visavadia (@dipen_007) June 1, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

The In-Person Launch<\/h3>

If you do not launch this through your Facebook page, you can just follow the same process when your clients come in for their training sessions. <\/p>