{"id":1822,"date":"2016-08-10T05:14:40","date_gmt":"2016-08-10T04:14:40","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=1822"},"modified":"2016-09-26T23:46:02","modified_gmt":"2016-09-26T22:46:02","slug":"snapchat-for-personal-trainers","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/snapchat-for-personal-trainers\/","title":{"rendered":"10 Snapchat Marketing Techniques That Will Grow Your PT Business"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_paste_content thrv_wrapper\"><p>Mobile content is more important than ever before, with more and more clients using apps to connect with others, manage their time, stay entertained, and so much more. In fact, 55 percent of millennials said they prefer mobile over desktop, according to a recent <a href=\"https:\/\/www.couponbox.com\/press\/act-your-age\/\">poll<\/a>.<\/p><p>If you already have Instagram and Facebook locked down, it\u2019s time to look ahead\u2014at Snapchat. <span class=\"bold_text\"><span style=\"background-color: rgb(239, 232, 88);\">While the app is still in its infancy, it\u2019s far from small, with nearly 9,000 snaps posted every second and 54 percent of users checking in daily<\/span><\/span>, according to <a href=\"http:\/\/www.adweek.com\/socialtimes\/how-are-people-really-using-snapchat-infographic\/633305\">AdWeek<\/a>.<\/p><div style=\"width: 810px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\">\n<span class=\"tve_image_frame\">\n<img class=\"tve_image\" alt=\"Snapchat\" src=\"http:\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2016\/09\/snapchat1.jpg\" style=\"width: 810px\" width=\"598\" height=\"300\" scale=\"0\">\n<\/span>\n<\/div><h2 class=\"\">\u200b10 Ways to Use Snapchat to Market Your Fitness Business<\/h2><p>After seeing <a href=\"https:\/\/snapchatstrategy.com\/five-reasons-snapchat-could-be-the-future-of-social-media-marketing-ca024a920e0\" target=\"_blank\" class=\"\">Snapchat\u2019s exponential growth<\/a>, businesses are finding ways to use it to reach customers, both current and prospective. Here are 10 ways you can do the same to market your personal training business.<\/p><h3 class=\"\"><strong>1) Broadcast Short Testimonials<\/strong><\/h3><p>Ask clients to go live on Snapchat for a <a href=\"http:\/\/jennyshih.com\/2012\/06\/steal-this-my-simple-system-for-getting-killer-testimonials\/\" target=\"_blank\" class=\"\">quick testimonial<\/a>. Have them choose one thing to talk about so you get everything in one video. Be sure to download the snaps you take to be used on your website or other marketing materials later.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">Learn how to use customer testimonials, questionnaires and surveys <a href=\"https:\/\/twitter.com\/hashtag\/marketing?src=hash\">#marketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/startup?src=hash\">#startup<\/a> <a href=\"https:\/\/t.co\/gGgzLhCqRI\">https:\/\/t.co\/gGgzLhCqRI<\/a> <a href=\"https:\/\/t.co\/CzOrLCm04j\">pic.twitter.com\/CzOrLCm04j<\/a><\/p>\u2014 Kurve (@kurve_digital) <a href=\"https:\/\/twitter.com\/kurve_digital\/status\/756517431728889857\">July 22, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><h3 class=\"\"><strong>2) Repurpose Content<\/strong><\/h3><p>Turn your snap story into a real-life <a href=\"https:\/\/www.lean-labs.com\/repurpose-content\" target=\"_blank\" class=\"\">blog post for a day<\/a>. Choose one, and then talk through it, adding your own personal anecdotes and ideas. It may be easiest to choose blog posts like, \u201c5 Ways to Do a Plank,\u201d which will allow you to naturally break up the snap story. <span class=\"bold_text\"><span style=\"background-color: rgb(239, 232, 88);\">Remember\u2014this doesn\u2019t have to be serious; have fun with topics whenever possible.<\/span><\/span><\/p><h3 class=\"\"><strong>3) Show That You Walk the Walk<\/strong><\/h3><p>If you workout with a friend, have them take snap <a href=\"http:\/\/vtrep.com\/7-ways-get-professional-quality-video-smartphone\/\" target=\"_blank\" class=\"\">videos of your workouts<\/a>. Focus on just one exercise and do two videos: the first one being instructional, or talking-focused, and the second can be the exercise itself.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><iframe src=\"\/\/giphy.com\/embed\/W7dBXzbnEpOBG\" width=\"600\" height=\"270\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/day-cake-W7dBXzbnEpOBG\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"italic_text tve_p_center\" style=\"margin-top: -40px !important;\">Remember, people often use social media to be entertained. So entertain them!<\/p><h3 class=\"\"><strong>4) Give a Peek into the Life of a Trainer<\/strong><\/h3><p>Show your followers what it\u2019s like to be a trainer. Snap your whole day as you go from session to session, nosh on lunch, and <a href=\"http:\/\/www.totalcoaching.com\/blog\/5-fitness-fixes-for-personal-trainers\/\" target=\"_blank\" class=\"\">find time for your own workout<\/a> somewhere in between.<\/p><h3 class=\"\"><strong>5) Introduce Trainers<\/strong><\/h3><p>If you own a bricks-and-mortar fitness business, use Snapchat as a way to introduce trainers. Have them talk about what they specialize in, what they love about fitness, etc. Snapchat followers will feel more connected to your brand if they <a href=\"http:\/\/stephaniepollock.com\/do-they-know-like-and-trust-you\/\" target=\"_blank\" class=\"\">know who\u2019s behind it<\/a> and can put faces with names.<\/p><div class=\"thrv_wrapper thrv_tw_qs tve_clearfix\" data-tve-style=\"1\" data-url=\"https:\/\/twitter.com\/intent\/tweet\" data-via=\"Total_Coaching\" data-use_custom_url=\"0\">\n<div class=\"thrv_tw_qs_container\">\n<div class=\"thrv_tw_quote\">\n<p>People like to do business with those who they know, like, and trust. So, introduce your team!<\/p>\n<\/div>\n<div class=\"thrv_tw_qs_button tve_p_right\">\n<span>\n<i><\/i>\n<span class=\"thrv_tw_qs_button_text\">Click to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div><h3 class=\"\"><strong>6) Show Snippets of Group Sessions<\/strong><\/h3><p>If you\u2019re running group classes, take a minute to snap members as they workout. <span class=\"bold_text\"><span style=\"background-color: rgb(239, 232, 88);\">Always get permission before posting anything, and try to choose videos and photos of clients that are flattering<\/span><\/span>\u2014you don\u2019t want this to turn off current clients. Be sure to say what class it is and when others can catch it.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><iframe src=\"\/\/giphy.com\/embed\/BvpT52ArEoP3q\" width=\"600\" height=\"270\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/workout-BvpT52ArEoP3q\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"italic_text tve_p_center\" style=\"margin-top: -40px !important;\">Snap videos that look fun and unique. Show that you have something different to offer that prospective clients can't find elsewhere!<\/p><h3 class=\"\"><strong>7) Showcase New Products and Equipment<\/strong><\/h3><p>Use Snapchat as a way to give your followers exclusive access to new products and equipment that\u2019s coming into the gym. This may be what <a href=\"https:\/\/www.totalcoaching.com\/blog\/boost-client-engagement\/\" target=\"_blank\" class=\"\">gets them to come in<\/a> when they otherwise wouldn\u2019t have<em>\u2014\u201cI really don\u2019t want to go, but I if I do, I could check out that new TRX set-up.\u201d<\/em><\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">Our new gym is now open<img draggable=\"false\" class=\"emoji\" alt=\"\ud83d\ude00\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f600.png\" scale=\"0\"> come down and try all brand new equipment we have to offer. <a href=\"https:\/\/twitter.com\/hashtag\/weplayout?src=hash\">#weplayout<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/excited?src=hash\">#excited<\/a> <a href=\"https:\/\/t.co\/MuAHxA4kQL\">pic.twitter.com\/MuAHxA4kQL<\/a><\/p>\u2014 David Lloyd Speke (@DLLSpeke) <a href=\"https:\/\/twitter.com\/DLLSpeke\/status\/754967672614510592\">July 18, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><h3 class=\"\"><strong>8) Go BTS at Your Gym<\/strong><\/h3><p>If you own a gym, use Snapchat to give followers exclusive videos and pictures \"behind the scenes.\" Get shots of trainers having lunch or snacking, introduce followers to your gym pet (if you have one), record a few seconds of team meetings, and more.<\/p><h3 class=\"\"><strong>9) Be Yourself<\/strong><\/h3><p>You don\u2019t live in a gym; you have a life outside of your training business. Use Snapchat to show your followers what you do outside of work, from hiking to relaxing with friends, or going out to dinner. Again, it's all about getting your followers to <a href=\"https:\/\/www.ducttapemarketing.com\/blog\/know-like-and-trust-you-need-them-all-to-make-the-sale\/\" target=\"_blank\" class=\"\">know, like, and trust you<\/a>!<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">To Be the best at Content Marketing in 3 words: Know, Like &amp; Trust <img draggable=\"false\" class=\"emoji\" alt=\"\u2714\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/72x72\/2714.png\" scale=\"0\"><img draggable=\"false\" class=\"emoji\" alt=\"\u2714\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/72x72\/2714.png\" scale=\"0\"><img draggable=\"false\" class=\"emoji\" alt=\"\u2714\ufe0f\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/72x72\/2714.png\" scale=\"0\"><a href=\"https:\/\/twitter.com\/hashtag\/socialmedia?src=hash\">#socialmedia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/cm?src=hash\">#cm<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/marketing?src=hash\">#marketing<\/a> <a href=\"https:\/\/t.co\/Z5Y00KkyHC\">pic.twitter.com\/Z5Y00KkyHC<\/a><\/p>\u2014 Lou Denim (@loudenim) <a href=\"https:\/\/twitter.com\/loudenim\/status\/754311798061461504\">July 16, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><h3 class=\"\"><strong>10) Promote Other Companies\u2014And Vice Versa<\/strong><\/h3><p><a href=\"http:\/\/www.chrisg.com\/networking-roi\/\" target=\"_blank\" class=\"\">Work with other companies<\/a> to promote one another, allowing you to reach another audience while returning the favour. Choose something specific to promote to make the most out of the opportunity, like a new program or a type of training you provide.<\/p><p><b>How else do you use Snapchat? Tell us in the comments section below!<\/b><\/p><\/div>","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[71],"tags":[],"_links":{"self":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/1822"}],"collection":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/comments?post=1822"}],"version-history":[{"count":18,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/1822\/revisions"}],"predecessor-version":[{"id":2308,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/1822\/revisions\/2308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/categories?post=1822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/tags?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}