{"id":1914,"date":"2016-08-31T05:02:17","date_gmt":"2016-08-31T04:02:17","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=1914"},"modified":"2016-09-30T20:47:37","modified_gmt":"2016-09-30T19:47:37","slug":"easiest-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/easiest-facebook-ads\/","title":{"rendered":"How I Made 1547% ROI Using the Easiest Facebook Ads (And How You Can Too!)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":24,"featured_media":2326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

I\u2019ve noticed something...<\/p>

Showing an ad to people who\u2019ve previously visited your product page is really effective.<\/p>

In fact, it worked so well that it turned every $1 I threw into this strategy into $17.50!<\/h3>

What the heck?<\/p>

\n\n\"Facebook\"\n<\/span>\n<\/div>

At the time, I was selling a product directly with ads. Without a landing page<\/a>, without knowing the visitor's email address or anything about them \u2013 they came straight from my ad on Facebook to the buying page on my website.<\/p>

From the 18 checkouts you see in the screenshot below, I made 16 sales. Not too shabby. And I didn\u2019t even test different variations of my ad \u2013 the first ad I put up there was enough. It just worked.<\/p>

\n\n\"Sales\"\n<\/span>\n<\/div>

Note: The currency is in DKK. $1 = 6.7 DKK at the time of writing.<\/p>

The price of the product was around $25. An online fitness course (see how to create one here<\/a>) with a higher price might not sell as easily, but the margin would be higher; therefore your revenue will even itself out.<\/p>

Why did this work so well?<\/p>

Because people were highly qualified before they even clicked my ad. They had clicked through to the product before, but for some reason weren\u2019t ready to buy right on the spot.<\/p>

Hitting them with Facebook ads AFTER they've already looked at my product page is called <\/span>retargeting<\/span><\/span>.<\/span><\/span><\/p>

Simply reminding someone who is interested in your coaching (or one of your fitness products) seems like a good idea. I\u2019m sure you know how well that works if you have an email list<\/a> - you need to keep reminding people about your offers. The problem with emails is that people don\u2019t always open them<\/a>. Facebook ads are different...<\/p>

How to Create #Facebook<\/a> Ads With Emails: 5 Creative Ideas https:\/\/t.co\/lSNKlmOYE3<\/a> via @jdprater<\/a> pic.twitter.com\/YYRSjudPvl<\/a><\/p>\u2014 Ed Leake (@EdLeake) August 10, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

Remind Interested People about Your Coaching Services or Fitness Products for Sale<\/span><\/h2>

Retargeting (or sometimes called remarketing) means showing an ad to someone who\u2019s already shown interest. That interest could be reading an article on your website or browsing a product you have for sale.<\/p>

Think <\/span>back:<\/span> Remember when you've been checking out a new pair of shoes online, and then it feels like they\u2019re following you around the web? Ads for those shoes show up everywhere you go? That\u2019s retargeting. The seller buys ad space around the web, and when your computer opens the site, the shoe ad pops up.<\/p>