{"id":2368,"date":"2016-10-26T05:14:57","date_gmt":"2016-10-26T04:14:57","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=2368"},"modified":"2016-10-13T18:21:45","modified_gmt":"2016-10-13T17:21:45","slug":"copywriting-for-personal-trainers","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/copywriting-for-personal-trainers\/","title":{"rendered":"Copywriting for Personal Trainers: How to Sell More Coaching with Your Words"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":2438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

Words sell.<\/p>

Even in today\u2019s modern world of YouTube, Snapchat, Instagram, and Netflix, where we have visuals \ufeffcoming at u\ufeffs<\/a> from every direction, the written (or spoken) word is still the most powerful tool you have at your disposal when it comes to selling.<\/p>

\n\n\"Copywriting\"\n<\/span>\n<\/div>

Now, \u2018selling\u2019 has got kind of a bad rap in fitness. It's sometimes seen as a dirty word<\/a>. So, let\u2019s clear something up:<\/p>

Selling does NOT mean tricking someone into buying your product, or hiring you to train them.<\/blockquote>

You\u2019re good at what you do, right?<\/p>

You get results?<\/p>

And you know that if people sign up with you, they\u2019ll drop pounds, get <\/span>more fit<\/span><\/span>, look better, ultimately live longer, feel happier, and get more confidence.<\/span><\/span><\/p>

But getting that across to Joe or Jane Average who thinks fitness is just a chore is difficult \u2026 seriously difficult.<\/p>

With so many quick-fix gimmicks<\/a> and fad diets<\/a> out there, the general public\u2019s guard is up, with their B.S. radars on high alert, and to them, you could be just another shady charlatan, out to make a quick buck off their weight-loss woes.<\/p>