{"id":2655,"date":"2016-12-14T05:55:44","date_gmt":"2016-12-14T04:55:44","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=2655"},"modified":"2016-12-04T16:43:21","modified_gmt":"2016-12-04T15:43:21","slug":"pack-email-list-with-leads","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/pack-email-list-with-leads\/","title":{"rendered":"3 Steps to Jam-Pack Your Email List with Fresh Leads"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

Before we dive into the three ways to grow your email list as a personal trainer, let's take a moment to understand <\/span>WHY <\/span>personal trainers need an email list.<\/p>

If you have spent any time in the online space as a business owner, you've probably heard \"email list\" a time or two.<\/p>

\n\n\"Leads\"\n<\/span>\n<\/div>

Having an email list allows you to show up directly in your potential customer's inbox. This is why email has proven to result in more reads and clicks than social media.<\/span><\/p>

An influential marketing blogger, Derek Halpern<\/a> ran a test where he sent his latest blog post to the same number of people via both email and Twitter. T<\/em><\/span>he<\/span><\/em> results:<\/em><\/span> 300 people clicked on the article from Twitter and 4,200 people clicked on it from email. (source<\/a>)<\/p>

By sending relevant content to your email list, you are building a relationship and building trust. <\/blockquote>

Your reader may not be ready to commit to hiring a trainer or signing up for your online program today, tomorrow, or even next month. BUT, when they are ready, you will be the first person they think of.<\/span><\/p>

Also, if you write a \ufeff\ufeffblog<\/a>, an email list is a great way to get people to revisit your site, which builds your credibility and authority as a knowledgeable fitness professional.<\/p>

Building your Facebook and other social media followings are great, but those platforms continuously change their algorithms and you don't have control over what they do. Right now, posts from Facebook fan pages are not making it into people's news feeds as often as before, and that's a trend that's likely to continue<\/a>.<\/p>

On the other hand, collecting email addresses allows you to send information and make pitches to ideal clients on your<\/span> terms. You have complete control.<\/span><\/p>

Now that we have covered the WHY behind email lists, let's get into HOW you can create and grow your email list.<\/p>

<\/span>Step 1: Create and Offer a Freebie<\/span><\/h2>

The best way to grow your email list is to create a freebie and start promoting it.<\/p>