{"id":2788,"date":"2017-01-04T05:26:17","date_gmt":"2017-01-04T04:26:17","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=2788"},"modified":"2016-12-24T03:26:59","modified_gmt":"2016-12-24T02:26:59","slug":"scalable-income-personal-trainers","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/scalable-income-personal-trainers\/","title":{"rendered":"6 Secrets for Achieving 100% Scalable Income with Online Personal Training"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":30,"featured_media":2811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_paste_content thrv_wrapper tve_empty_dropzone\"><p>Have you found your upper revenue limit as a personal trainer?<\/p><p>Everyone making their living through personal training will eventually face the same problem. To grow your business it needs to be <a href=\"http:\/\/amandatress.com\/2016\/12\/07\/stop-trading-your-time-for-money-how-to-build-a-scalable-business\/\" target=\"_blank\" class=\"\">scalable<\/a>, but you only have so many waking hours to do the work. So what\u2019s the answer?<\/p><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\">\n<span class=\"tve_image_frame\">\n<img class=\"tve_image\" alt=\"Scalable Income\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/01\/income1.jpg\" width=\"600\" height=\"301\">\n<\/span>\n<\/div><p>Potential ways to increase profit might include:<\/p><p>\u25cf Increase prices<\/p><p>\u25cf Increase clients per session<\/p><p>\u25cf Hire trainers to run extra sessions<\/p><p>But, if you\u2019re like me, you\u2019ll see some issues with these options:<\/p><p>\u25cf You cannot continuously raise prices without narrowing your target market<\/p><p>\u25cf Increased training group sizes will mean a decrease in individual quality of service<\/p><p>\u25cf Outsourcing classes takes control of your brand away from you<\/p><p>There is a final option. It involves&nbsp;redirecting your efforts from your sessions into developing a completely scalable\u2014<a href=\"http:\/\/thehybridathlete.com\/13-ways-to-make-money-when-youre-not-training-a-client\/\" target=\"_blank\" class=\"\">passive<\/a>\u2014online personal training program.<\/p><h2 class=\"\">The Concept<\/h2><p>You can only sell any given personal training session or class one time. <span style=\"background-color: rgb(239, 232, 88);\">When you develop an online training program, you can sell it continuously and indefinitely.<\/span><\/p><p>That is what I have done with my program, \"<a href=\"http:\/\/dannykennedyfitness.com\/lifelong-change-program\/\" target=\"_blank\" class=\"\">12 Week Lifelong Change Program<\/a>\" and the success I have seen has inspired me to develop a second one called, \"Scrawny to Brawny.\"<\/p><p>But it isn\u2019t just putting what you do each week (i.e. your workouts, meals, etc.) down on paper. The development of an <a href=\"http:\/\/www.thefitnessentourage.com\/how-to-create-your-own-online-fitness-program\/\" target=\"_blank\" class=\"\">attractive online course<\/a> has some key components that an in-person session doesn't.<\/p><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">You need to take all the skills and expertise you have in a particular area and put them into a document or program that works entirely independent of you. <\/blockquote><p>From my experience, this can be much trickier than it sounds. So, here are 6 tips to developing a scalable and effective online training product:<\/p><h2 class=\"\">Tip #1: Anticipate as Many Issues as Possible<\/h2><div class=\"thrv_wrapper thrv_custom_html_shortcode\" style=\"margin-bottom: -20px !important;\"><iframe src=\"\/\/giphy.com\/embed\/26AHGs2h344KUHrSo\" width=\"600\" height=\"260\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/tom-hanks-apollo-13-houston-we-have-a-problem-26AHGs2h344KUHrSo\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"tve_p_center italic_text\">It's inevitable, there will be problems. But they can be remedied.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">The most crucial aspect of an online course is that your instructions must be crystal clear.<\/span> You won\u2019t be there to correct issues like form, so you need to stress its importance and <a href=\"https:\/\/smartblogger.com\/crystal-clear-writing\/\" target=\"_blank\" class=\"\">clearly communicate<\/a> correct execution.<\/p><p>The most efficient way to do this is to leverage free information on the internet in your package that aligns with what you want to say. For example, <a href=\"http:\/\/www.backfocus.com.au\/static-stretching-vs-dynamic-stretching\/\" target=\"_blank\" class=\"\">this is a resource<\/a> I use to explain the importance of correct stretching. There is no point reinventing the wheel if someone already did the work, and did it well.<\/p><h2 class=\"\">Tip #2: Get Specific About What You Offer<\/h2><p>If you\u2019re like me, then you believe any client can benefit from a&nbsp;personal training program that encourages discipline, nutrition, and exercise. If you build a program that includes these variables, you can sell it to anyone who needs help getting in shape!<\/p><p>For now, check that thinking at the door.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">Finding Your Niche in 20mins or Less, with 3 Simple Steps! <a href=\"https:\/\/t.co\/s9i6Iicfe8\">https:\/\/t.co\/s9i6Iicfe8<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/nichemarketing?src=hash\">#nichemarketing<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/onlinebusiness?src=hash\">#onlinebusiness<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneur?src=hash\">#entrepreneur<\/a> <a href=\"https:\/\/t.co\/WbwtE2iERj\">pic.twitter.com\/WbwtE2iERj<\/a><\/p>\u2014 Chris Ducker (@ChrisDucker) <a href=\"https:\/\/twitter.com\/ChrisDucker\/status\/805781299248201728\">December 5, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><p>Your course needs to solve a specific problem for a specific type of person. Go too broad, and you will get lost in the crowd. <span style=\"background-color: rgb(239, 232, 88);\">But, solve one problem that a specific group of people have, and you will strike a chord (and likely strike it rich!).<\/span><\/p><p>For example, the course I am currently developing targets guys who feel they can never build muscle. There are many who will identify, but the pitch is specific enough to resonate with a relatively small niche. It won\u2019t feel like another broad \"Get fit now!\" course that doesn't specify who it's really for.<\/p><h2 class=\"\">Tip #3: Provide Security That What You\u2019re Offering Works<\/h2><p>People, in general, get skeptical when you ask them to part with their money. Give them a <a href=\"http:\/\/www.superfastbusiness.com\/business\/become-an-authority-and-convert-at-high-customer-value\/\" target=\"_blank\" class=\"\">reason to believe you<\/a>. Genuine testimonials are an excellent way to do this. Before and after photos are too.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">4 Keys To Creating Great Testimonials<a href=\"https:\/\/t.co\/mliI3dhDNU\">https:\/\/t.co\/mliI3dhDNU<\/a><a href=\"https:\/\/twitter.com\/hashtag\/success?src=hash\">#success<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/entrepreneur?src=hash\">#entrepreneur<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/testimonials?src=hash\">#testimonials<\/a> <a href=\"https:\/\/t.co\/pp25rqfAKz\">pic.twitter.com\/pp25rqfAKz<\/a><\/p>\u2014 Dee Powell (@dpowell4jc) <a href=\"https:\/\/twitter.com\/dpowell4jc\/status\/811499525881888769\">December 21, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><p><span style=\"background-color: rgb(239, 232, 88);\">However, the number one method to establish legitimacy is offering a money-back guarantee.<\/span><\/p><p>Many will balk at this. They say without training the client in-person, a money-back guarantee is a risk. But here is why that isn\u2019t true:<\/p><p>\u25cf The majority of people are honest. If you offer them a quality product, they will not try to exploit your guarantee.<\/p><p>\u25cf Even if the rare customer does request a refund\u2014you lose nothing. That's the beauty in online offers. You are replicating the same product over and over, as long as demand lasts.<\/p><p>People want to feel safe and have an out. But, for the majority of the world\u2019s population, once they spend their money, they are unlikely to think too much about it. The challenge is attracting them to take the initial step, and <a href=\"http:\/\/conversionfanatics.com\/does-a-money-back-guarantee-matter\/\" target=\"_blank\" class=\"\">a money-back guarantee helps<\/a> soften the blow.<\/p><h2 class=\"\">Tip #4:Be Prepared to Work Harder Initially<\/h2><div class=\"thrv_wrapper thrv_custom_html_shortcode\" style=\"margin-bottom: -10px !important;\"><iframe src=\"\/\/giphy.com\/embed\/1iTH1WIUjM0VATSw\" width=\"600\" height=\"330\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/rockymovie-movie-rocky-sylvester-stallone-1iTH1WIUjM0VATSw\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"tve_p_center italic_text\">You have to work hard, but the benefits are worth it!<\/p><p>You will have to put time into getting the balance right between your in-person and online work.<\/p><p>In my experience, I found that I spent easily as much time answering the questions of my early online sign-ups as I did with my in-person bookings.<\/p><p>This is normal. No matter how long you spend deconstructing your course, even to the point the most inexperienced client could follow it, there will always be questions.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">Make yourself available to answer these questions because internet reviews are your lifeline.<\/span> Nothing fuels bad reviews more than frustrated clients. And while you respond to these questions, begin adjusting your course material, or <a href=\"http:\/\/www.susangreenecopywriter.com\/articles\/why-your-website-must-have-an-faq-page.html\" target=\"_blank\" class=\"\">create a FAQ page<\/a>, so you don\u2019t run into these issues again.<\/p><p>Before long, you\u2019ll find the whole thing runs itself, and you can sit back, <a href=\"http:\/\/donna-mariecoggins.com\/benefits-passive-income\/\" target=\"_blank\" class=\"\">reaping the rewards<\/a>.<\/p><h2 class=\"\">Tip #5: Get Savvy with Web Marketing<\/h2><p>You can do this yourself or pay someone to do it, but here are a <a href=\"http:\/\/ptpower.com\/21-fitness-marketing-ideas\/\" target=\"_blank\" class=\"\">few recommendations<\/a> to ensure your course gets off the ground:<\/p><p>\u25cf A website with a clear conversion path: <span style=\"background-color: rgb(239, 232, 88);\">You need to make the steps between getting to your website and signing up for the course as obvious and simple as possible.<\/span> This is something you should constantly monitor and adjust\u2014educate yourself on <a href=\"https:\/\/jahandarpour.com\/conversion-rate-optimization\/\" target=\"_blank\" class=\"\">conversion-rate-optimization<\/a> and <a href=\"http:\/\/neilpatel.com\/2015\/12\/05\/12-competitor-analysis-tools-that-will-improve-your-site-traffic\/\" target=\"_blank\" class=\"\">web traffic tracking tools<\/a>.<\/p><p>\u25cf A <a href=\"https:\/\/gomasuga.com\/blog\/the-marketing-and-sales-benefits-of-blogging-for-business\" target=\"_blank\" class=\"\">blog on your site<\/a> for topics related to your course: This will serve the dual purpose of drawing people to the site via different avenues and serving as a resource to answer frequently asked questions.<\/p><div style=\"width: 598px;\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\">\n<span class=\"tve_image_frame\">\n<img class=\"tve_image\" alt=\"Example of blog\" style=\"width: 598px;\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2016\/12\/Screenshot-1.png\" width=\"598\" height=\"280\">\n<\/span>\n<\/div><p>Above is an example of <a href=\"http:\/\/makeyourbodywork.com\/\" target=\"_blank\" class=\"\">Dave Smith's<\/a> blog, which brings in more traffic and the opportunity for more clients. Starting a blog on your site can help you accomplish the same thing, and in turn, market your online training program.<\/p><h2 class=\"\">Tip #6: Leverage What You Already Have<\/h2><p>If you\u2019re reading this article, I assume you already have a healthy in-person training income. Nice job - You've put in the work to build an offline group of followers.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">This means if you want to get your course out there, you already have a likely group of advocates in the clients already coming to your classes.<\/span> Tell them about the course, and perhaps give them a free copy of the material.<\/p><p>A lot of my work comes in from <a href=\"https:\/\/www.totalcoaching.com\/blog\/client-referrals\/\" target=\"_blank\" class=\"\">referrals<\/a>, and there is no reason why your online course cannot grow in the same way.<\/p><\/div><h3 class=\"tve_p_center\" style=\"margin-top: 30px !important;\">Which tips were most helpful? Sound off in the comments and share the wealth!<\/h3>","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[1,72],"tags":[],"_links":{"self":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2788"}],"collection":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/comments?post=2788"}],"version-history":[{"count":22,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2788\/revisions"}],"predecessor-version":[{"id":2813,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2788\/revisions\/2813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media\/2811"}],"wp:attachment":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media?parent=2788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/categories?post=2788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/tags?post=2788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}