{"id":2819,"date":"2017-01-11T05:44:04","date_gmt":"2017-01-11T04:44:04","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=2819"},"modified":"2017-01-11T17:18:19","modified_gmt":"2017-01-11T16:18:19","slug":"instagram-marketing","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/instagram-marketing\/","title":{"rendered":"4 Reasons Why Instagram Marketing Is Your Best Source for New Clients"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":2872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

The goal is to get more clients right? Well, to do so, you will need to first build up an audience<\/a>.<\/p>

You can\u2019t expect to have clients come flocking to your website if you don\u2019t have a platform to build up this audience. So the real question is, which platform should you invest your time into: Facebook<\/a>? Email? Google Ads<\/a>? Twitter<\/a>?<\/p>

(Hint: The answer is in the title\u2026 duh)<\/p>

\n\n\"Instagram\n<\/span>\n<\/div>

Before we get into all the details about Instagram<\/a>\u2019s platform and why it is so important for personal trainers, let\u2019s first dive into your options for marketing your business.<\/p>

So You Want to Get More Clients: Which Marketing Channels Should You Spend Your Time With?<\/span><\/h2>

The goal of a marketing channel is to <\/span>drive traffic to your website<\/span> so that you can acquire clients.<\/span> So the real question is, which platform will bring in the most highly targeted<\/span> traffic<\/a>?<\/p>

<\/span><\/p>

Blogging:<\/span> The problem with blogging<\/a> is it takes time, and if you can\u2019t figure out SEO<\/a>, good luck. The upside is huge, but it just takes time and patience to see the payoff.<\/p>

<\/span><\/p>

Facebo<\/span>ok<\/span>:<\/span> With Facebook<\/a>, unless you are promoting every post (which costs $$$) your organic reach is less than 2%<\/a>, therefore you can't expect much website traffic generation. (Side note: you will have way better luck using Facebook ads<\/a> that send traffic directly to your site, instead of trying to grow a fan page. The value of a \"like\" is very limited these days).<\/p>

Twitter:<\/span> Twitter<\/a>'s problem is its user base is slowing down<\/a> and the engagement doesn\u2019t compare to other social media platforms. In some industries (e.g. tech), it may still work very well, but it shouldn't be your #1 option in the fitness space.<\/p>

Snapchat:<\/span> The problem with Snapchat<\/a> is that it's still in its infancy. While the potential is huge, you will need another platform to grow your audience at this point in time.<\/p>

Instagram:<\/span> Which is what I\u2019m here to talk to you about.<\/p>

4 Reasons Why Instagram Marketing Is Best for Personal Trainers<\/span><\/h2>

The following are 4 reasons why Instagram marketing will boost your clientele more than any other platform:<\/p>

1. Instagram has over 600 million users <\/span><\/h3>

As of 2017, Instagram is the dominating social media platform. 53% of Instagram users are 18-29 years old and 25% are 30-49.  You wouldn't want to miss out on the huge market available<\/a> especially since your target demographic <\/span>is there.<\/p>

\n\n\"Instagram\n<\/span>\n<\/div>

2. Engagement is 58 times more than Facebook\u2019s <\/span><\/h3>

Engagement is crucial for a business because if no one engages with your brand, there is a high chance that no one cares about you.<\/span> Instagram users average 4.2 billion likes per day. So why not get on a platform that already promotes engagement<\/a>.<\/p>

\n\n\"IG\n<\/span>\n<\/div>

3. 75% of users take action, such as visiting a website<\/span><\/h3>

This is great news for all businesses on Instagram. Not only are users highly engaged, but they also take action<\/a>, which is crucial. <\/p>

You can have the biggest audience in the world but if they do not take action, don\u2019t opt-in for your email or visit your website, then it does not matter. <\/blockquote>

This is why Instagram truly does matter.<\/p>

\n\n\"IG\n<\/span>\n<\/div>

4. 100% of Instagram content is visual<\/span><\/h3>

To acquire a client, the prospect must first see you as an expert in the field who knows what you're talking about.<\/span> What better way to show this than with a couple of shirtless selfies or epic workout videos on the gram?<\/p>

What Can You Do Today?<\/h2>

This doesn\u2019t have to be a lot of work either. Here are the 3 steps I recommend you follow to get started today:<\/p>