{"id":2839,"date":"2017-01-18T05:22:30","date_gmt":"2017-01-18T04:22:30","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=2839"},"modified":"2017-01-06T16:42:01","modified_gmt":"2017-01-06T15:42:01","slug":"scale-personal-training-business","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/scale-personal-training-business\/","title":{"rendered":"From $0 to Six Figures: How to Scale Your Personal Training Business Online"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":2882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<p>I'm a little&nbsp;embarrassed&nbsp;thinking about how my personal training career began. <\/p><p>I began calling myself a \"personal trainer\" after completing a weekend certification course. Sure, I had spent hundreds of hours in the gym, but I didn't really know much (or anything) about helping other people reach their goals.&nbsp;<\/p><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\">\n<span class=\"tve_image_frame\">\n<img class=\"tve_image\" alt=\"scale your personal training business\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/01\/fromzerotosix1.jpg\" width=\"600\" height=\"301\">\n<\/span>\n<\/div><p>I was, however, passionate. <span style=\"background-color: rgb(239, 232, 88);\">And passion counts for something.<\/span> I wanted to make a difference and was ready to learn on the job.<\/p><p>Aside from my naivety when it came to the fundamentals of being a personal trainer, I was also quite unprepared from a business sense. I knew what I wanted (i.e. financial freedom, work flexibility, career satisfaction), but I had no idea how my role as a personal trainer was going to get me there.<\/p><p>That's why I'm writing this article. I became a personal trainer in 2001, and I have made <a href=\"https:\/\/aflete.com\/blog\/personal-trainer-mistakes\/\" target=\"_blank\" class=\"\">a LOT of mistakes<\/a> along the way. At the same time, I've <a href=\"http:\/\/bachperformance.com\/top-10-business-mistakes-trainers-make-avoid\/\" target=\"_blank\" class=\"\">learned a LOT<\/a>, and many of those lessons can help you skyrocket your career much faster than I did.<\/p><h2 class=\"\">The Dollars and Cents of Being a Personal Trainer<\/h2><p>One of my good friends had worked at a big <a href=\"https:\/\/blog.gyminsight.com\/1429-pros-cons-of-owning-a-franchise-fitness-center\/\" target=\"_blank\" class=\"\">box gym<\/a> for several years before I got into the personal training space. Hearing her talk about long hours, pressure to meet sales quotas, and very low pay, I knew I didn't want to go that route. Here's the path I took instead:<\/p><h3 class=\"\">1) In-Home Personal Training<\/h3><p>My first fitness business was called <span class=\"italic_text\">Personal Results Home Fitness<\/span> (yeah, it's lame, I know!), and, as you can likely guess, I trained people in their homes.&nbsp;<\/p><p>I thought this was a better alternative than working in a gym. I set my own hours and <a href=\"https:\/\/www.theptdc.com\/2014\/05\/personal-training-prices\/\" target=\"_blank\" class=\"\">rates<\/a>, plus I kept every cent I earned, which at the time was $50 per 1-hour training session. Not bad for a young kid like me!<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">But there were several huge downsides to this business model:<\/span><\/p><ul class=\"thrv_wrapper\"><li class=\"\">I had to buy and transport all sorts of equipment<\/li><li class=\"\">My days were long since clients mostly wanted to train before and after their 9 to 5 workdays<\/li><li class=\"\">Travel time between clients made my per-hour earnings much less than I had hoped for<\/li><\/ul><p>Within a year, I knew that this business model was NOT going to help me reach the business goals I had set out. Something had to change.<\/p><h2 class=\"\">2) Home Studio Training<\/h2><div class=\"thrv_wrapper thrv_custom_html_shortcode\" style=\"margin-bottom: -10px !important;\"><iframe src=\"\/\/giphy.com\/embed\/xUySTUZ8A2RJBQitEc\" width=\"600\" height=\"320\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/filmeditor-christmas-movies-macaulay-culkin-xUySTUZ8A2RJBQitEc\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"tve_p_center italic_text\">It's always a good feeling when clients come to you!<\/p><p>What if I could get my clients to come to me instead of me going to them? That would save dozens of hours of commuting time each month and dramatically <a href=\"http:\/\/ptpower.com\/eight-ways-to-increase-your-personal-training-profits\/\" target=\"_blank\" class=\"\">increase my earnings<\/a> per hour!<\/p><p>\u200bThis realization prompted me to buy a house with a large basement that I converted into a nice home training studio. It had all the equipment and space I needed to train 1-2 clients at a time.<\/p><p>I was right. <span style=\"background-color: rgb(239, 232, 88);\">My earnings per hour did increase, but there were still some flaws with this new business venture:<\/span><\/p><ul class=\"thrv_wrapper\"><li class=\"\">Having a gym in my basement didn't sound professional to some clients or potential business partners<\/li><li class=\"\">There was a lot of foot traffic through my house, which made my work-life balance challenging; my home was my workplace<\/li><li class=\"\">There was a finite number of clients I could train per week, so my earning potential was capped<\/li><li class=\"\">Oh, and one more tiny problem: The city sent me a cease and desist order since my house wasn't zoned or licensed for that type of business!<\/li><\/ul><h2 class=\"\">3) Private Personal Training Studio<\/h2><p>For years this had been my dream. If I could open a personal training studio, I could train my own clients and rent space to other trainers who needed a place to run their own businesses.<\/p><p>This was the path to <a href=\"http:\/\/www.healthylivingheavylifting.com\/the-personal-trainers-guide-to-passive-income\/\" target=\"_blank\" class=\"\">passive income<\/a> that I wanted. I am the owner, and employees or contract trainers pay me even when I'm not there. It's perfect!\u200b<\/p><p>In 2009 I made this dream come true when I opened <span class=\"italic_text\">GreenFit Health &amp; Fitness<\/span>, a brand new facility that offered everything I had ever wanted.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">Fast-forward 6 months:<\/span><\/p><ul class=\"thrv_wrapper\"><li class=\"\">I was working 80+ hour weeks trying to manage my own clients, the trainers who were renting space from me, and the facility itself<\/li><li class=\"\">The studio was booked solid during peak hours, but sat empty during much of the day<\/li><li class=\"\">My earning potential was still capped since there were only so many trainers my studio could physically support<\/li><li class=\"\">While I was earning much more money than I ever had in the past, I wasn't having any fun, nor did I have any time to enjoy the success<\/li><\/ul><h2 class=\"\">A New Business Realization<\/h2><div class=\"thrv_wrapper thrv_custom_html_shortcode\" style=\"margin-bottom: -10px !important;\"><iframe src=\"\/\/giphy.com\/embed\/11ykUODgXjAXZu\" width=\"600\" height=\"400\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/friends-reactiongifs-time-11ykUODgXjAXZu\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"tve_p_center\"><i>When you realize there's a better way.<\/i><\/p><p>It was a hard pill to swallow, but I realized, just 6 months after opening the doors to my personal training studio, this wasn't what I wanted as a career. I put the business up for sale, and one of my competitors scooped it up. <\/p><p>I was unemployed.<span style=\"background-color: rgb(0, 0, 0);\">\u200b<\/span><\/p><p>As scary as it was to have no income and no job prospects, it was refreshing to be able to revisit the <a href=\"https:\/\/www.voiceforfitness.com\/index.cfm\/39912\/4814\/goal_oriented_business_plans_work_for_personal_trainers_too\" target=\"_blank\" class=\"\">business goals<\/a> I set out years earlier when I became a personal trainer:<\/p><ol class=\"thrv_wrapper\"><li class=\"\"><span class=\"bold_text\">Financial freedom<\/span> - I wanted to earn enough money that I didn't have to worry about where my next payday was coming from.<\/li><li class=\"\"><span class=\"bold_text\">Work flexibility<\/span> - I wanted to be able to work when and where I wanted to work.<\/li><li class=\"\"><span class=\"bold_text\">Career satisfaction<\/span>\u200b - I wanted to <a href=\"http:\/\/hungryandfit.com\/2012\/12\/17\/the-importance-of-enjoying-work-love-what-you-do-and-do-what-you-love\/\" target=\"_blank\" class=\"\">love what I did<\/a>, and to know that I was making a difference in the lives of others.<\/li><\/ol><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">Most importantly, however, I realized my next business had to be <span class=\"italic_text\">infinitely scalable<\/span>. It had to be one I could grow into a 6-figure business without running myself into the ground. I wanted endless opportunity and earning potential.<\/blockquote><p>Now the only question was: what does a business like this look like?\u200b<\/p><h2 class=\"\">Online Trials and Failures<\/h2><p>Keep in mind that I was going through this process in 2009, when online fitness businesses were pretty much non-existent. I recognized that the internet was key to achieving a perfectly <a href=\"https:\/\/www.totalcoaching.com\/blog\/scalable-income-personal-trainers\/\" target=\"_blank\" class=\"\">scalable<\/a> business, but how?<\/p><p>I tried many different models:<\/p><ul class=\"thrv_wrapper\"><li class=\"\">I sold workout programs\u200b<\/li><li class=\"\">I created <a href=\"http:\/\/www.jonathangoodman.ca\/how-to-make-a-successful-meal-plan-your-clients-can-follow\/\" target=\"_blank\" class=\"\">nutritional plans<\/a><\/li><li class=\"\">I built a membership site with streaming video workouts<\/li><li class=\"\">I sold affiliate products like supplements and workout gear<\/li><li class=\"\">I placed earn-per-click ads on my website<\/li><\/ul><p>All of these ideas had only moderate levels of success, but I had learned so much and knew I was going to hit a home run if I didn't give up. <span style=\"background-color: rgb(239, 232, 88);\">I just needed a template to follow that would channel my efforts in the right direction.<\/span><\/p><h2 class=\"\">My Online Business&nbsp;Turning Point<\/h2><p>When I hear people say, \"I read this book and it changed my life!\" I am usually a bit skeptical. Really? One book changed your life?<\/p><p>But that is exactly what happened to me when I read <a href=\"https:\/\/dotcomsecretsbook.com\/get-it-free?cf_affiliate_id=526279&amp;affiliate_id=526279\" target=\"_blank\">DotComSecrets<\/a>.\u200b This was the turning point that took all my floundering online business ideas, and gave me a <a href=\"http:\/\/www.mytrainingcentre.co.uk\/personal-trainer-business-plan\/\" target=\"_blank\" class=\"\">structure to follow<\/a>.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">Only halfway through this. Yet it's already the best web <a href=\"https:\/\/twitter.com\/hashtag\/marketing?src=hash\">#marketing<\/a> book I've ever read! <a href=\"https:\/\/twitter.com\/DotComSecrets\">@DotComSecrets<\/a> <a href=\"https:\/\/t.co\/2lsMOurlLY\">pic.twitter.com\/2lsMOurlLY<\/a><\/p>\u2014 Rick M \u00d2-\u00d3\/ (@thelifeofrickm) <a href=\"https:\/\/twitter.com\/thelifeofrickm\/status\/742526744247173121\">June 14, 2016<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><p>You can get your <a href=\"https:\/\/dotcomsecretsbook.com\/get-it-free?cf_affiliate_id=526279&amp;affiliate_id=526279\" target=\"_blank\" class=\"\">FREE copy of the book here<\/a> (you'll just have to pay a few bucks for shipping)\u200b, but I'll give you some of my big takeaways:<\/p><ol class=\"thrv_wrapper\"><li class=\"\"><span class=\"bold_text\">You don't need a fancy website, but you DO need a landing page<\/span> - I had spent&nbsp;far too much time \"perfecting\" my website. \u200b<\/li><li class=\"\"><b>You need the right magnet to attract new leads<\/b>&nbsp;- Knowing my&nbsp;audience and one thing they desperately want was crucial for converting visitors into leads.<\/li><li class=\"\"><b>You need a tripwire to convert leads into&nbsp;customers<\/b>&nbsp;- When someone takes my&nbsp;free offer (i.e. a lead magnet), they are primed to buy something on the spot. I now offer a \"tripwire\" product to those leads to make that sale happen before they lose momentum.<\/li><li class=\"\"><b>You need a value ladder to generate more sales per client<\/b> - This was the most important lesson I learned from <a href=\"https:\/\/dotcomsecretsbook.com\/get-it-free?cf_affiliate_id=526279&amp;affiliate_id=526279\" target=\"_blank\" class=\"\">DotComSecrets<\/a>. Instead of focusing one one product\/service, I now have a lineup of increasing value offers. This sales funnel takes customers from paying me a few dollars (i.e. to buy my tripwire) to paying me hundreds of dollars per month for recurring fitness programming. A value ladder is an incredible strategy to master!<\/li><li class=\"\"><span class=\"bold_text\">You need the right tools to automate your business<\/span> - I used to be afraid to spend money on my business, but I've learned better now. Today I spend hundreds of dollars per month for online services that help automate my business. These tools include <a href=\"https:\/\/clickfunnels.com\/?cf_affiliate_id=526279&amp;affiliate_id=526279\" target=\"_blank\" class=\"\">ClickFunnels<\/a>, <a href=\"https:\/\/www.totalcoaching.com\/en\/\" target=\"_blank\" class=\"\">Total Coaching<\/a>, <a href=\"https:\/\/calendly.com\/\" target=\"_blank\" class=\"\">Calendly<\/a>, and a few others. Spending this money helps me earn MUCH more money, and even better, it allows me to work less.<\/li><\/ol><p>What results did I get from implementing these strategies?<\/p><p>Well, I have achieved my business goals. <span style=\"background-color: rgb(239, 232, 88);\">I love what I do, I work when and where I want to work, and I earn more money than I ever did as a face-to-face trainer or studio owner.\u200b<\/span><\/p><p>The best part? It's not hard to do this. Yes, it is hard work (what business isn't?), but the process isn't hard to follow.\u200b<\/p><h2 class=\"\">How Can You Get Started?<\/h2><div class=\"thrv_wrapper thrv_custom_html_shortcode\" style=\"margin-bottom: -10px !important;\"><iframe src=\"\/\/giphy.com\/embed\/ECr0LLwGBnrEc\" width=\"600\" height=\"250\" frameborder=\"0\" class=\"giphy-embed\" allowfullscreen=\"\"><\/iframe><p><a href=\"http:\/\/giphy.com\/gifs\/get-high-quality-ECr0LLwGBnrEc\"><\/a><\/p><div class=\"tve_iframe_cover\"><\/div><\/div><p class=\"tve_p_center italic_text\">To be successful, you have to get started first!<\/p><p>I said at the beginning of this article that I wanted to save you the growing pains I went through over the past 15+ years. To do that, I'd like to offer you a 3-part challenge:\u200b<\/p><ol class=\"thrv_wrapper\"><li class=\"\"><span class=\"bold_text\">Read DotComSecrets<\/span> - Yeah, I know I sound like a book salesman here, but what you will learn in this book is necessary for online success.\u200b If you don't know how to <a href=\"https:\/\/dotcomsecretsbook.com\/get-it-free?cf_affiliate_id=526279&amp;affiliate_id=526279\" target=\"_blank\">build a sales funnel<\/a>, you can't scale your business no matter how hard you try.<\/li><li class=\"\"><span class=\"bold_text\">C<\/span><span class=\"bold_text\">hoose<\/span><span class=\"bold_text\"> Your Lead Magnet<\/span> - As you read DotComSecrets you will begin developing your lead magnet. In the comments section below, tell me what you come up with so that I can give you feedback. If you already have a lead magnet, tell me in the comments section.<\/li><li class=\"\"><span class=\"bold_text\">Create Your First Landing Page and Funnel<\/span> - Again, the book will outline how to do this. Once you've got your first funnel ready to go, post the link here so that I can check out your landing page. I'll review it and help you make the necessary tweaks. Already have a landing page? Post it in the comments so that I can help you right now.<\/li><\/ol><p>Most trainers dream of having a business that requires less of their time, but earns them more money. <span style=\"background-color: rgb(239, 232, 88);\">This is possible, but it requires an online approach. <\/span>Don't just dream about it - take my 3-step challenge and let me help you make it a reality.<\/p><h3 class=\"tve_p_center\">Have You Started Your 3-Step Challenge? Tell Dave in the Comments Section Below!<\/h3>","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2839"}],"collection":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/comments?post=2839"}],"version-history":[{"count":39,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2839\/revisions"}],"predecessor-version":[{"id":2885,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/2839\/revisions\/2885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media\/2882"}],"wp:attachment":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media?parent=2839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/categories?post=2839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/tags?post=2839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}