{"id":3015,"date":"2017-02-22T05:24:52","date_gmt":"2017-02-22T04:24:52","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=3015"},"modified":"2017-02-27T19:50:43","modified_gmt":"2017-02-27T18:50:43","slug":"blog-headlines","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/blog-headlines\/","title":{"rendered":"5 Tips that Turn Blog Headlines into Traffic Magnets"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":3037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

Most people that work in digital marketing would have heard some version of marketing guru David Ogilvy\u2019s quote on headlines: \u201cWhen you have written your headline, you have spent eighty cents out of your dollar.\u201d<\/span><\/p>

\n\n\"Headlines\"\n<\/span>\n<\/div>

The problem is though we may know this about headlines\u2014and may even preach it\u2014the fast-paced nature of the online content marketplace means very few of us genuinely practice the attention to headlines that Ogilvy preaches.<\/p>

In Ogilvy\u2019s day he claimed \u201c[o]n the average, five times as many people read the headline as read the body copy,\u201d<\/em> and you can only imagine that number has gone up, with headlines serving as clickable pitches for articles across the web. If<\/span> your headline doesn\u2019t sing, you will get lost in the noise.<\/span><\/p>

But if you work on your headlines they will get more clicks. You just have to know how to do it. Here are 5 solid tips for awesome headlines that will turn all your articles into traffic magnets:<\/p>

#1: Write 5 ideas for each heading<\/h2>

Often your first idea seems great. You make a few tweaks, and you think it\u2019s good to go.<\/p>

But usually, the first headline you think of is the most obvious and the least impressive. Even if you do come up with your best idea<\/a> first, you won\u2019t know for sure unless you push yourself to find other angles.<\/p>

So write 5 main headings, and for each subheading, come up with 5 more ideas.<\/span><\/p>

You will be surprised at the ideas you unlock when you force yourself to create extra headings. And thinking of something that is a just a little left of center field is typically when you produce truly striking headlines.<\/p>

#2: Use specific numbers<\/h2>