![\"\"](\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/04\/3-Steps-to-Create-an-Insanely-Profitable-Online-Group-Fitness-Program.jpg\")
\n<\/span>\n<\/div>When I was training clients face-to-face, I continually increased my rates until I was training very elite clients<\/a> who could afford to spend top-dollar on the best training service. That worked out to between $100-120 per session.<\/p> At most, I could comfortably handle seeing 5 clients per day\u200b for 5 days per week. That works out to $2500 per week in revenue. Not bad, right?<\/p> But, when teaching group fitness classes, I charged $20 per class and kept my classes small (only 8 people per class). That's $160 per hour - Cha-ching!<\/p> Instead of training clients one-on-one, I could run 3 classes per day for 5 days per week and would earn $2400\u200b per week in revenue. Yes, that's $100 less than I'd earn as a one-on-one trainer, but I'm also be working 40% less. That's an easy decision if you ask me!<\/p> The exact same principle applies to online training:<\/p> Before we dive into how to do this, it's important to remember what the vast majority of your clients really need...<\/p> They need motivation<\/a> and accountability<\/a> to help them make healthy lifestyle choices that they will not make on their own. Your job is to facilitate healthy habit formation. You are not an exercise programmer - you are a coach.<\/span> And, the most effective form of coaching most often occurs when people are working together in teams<\/a>.<\/p> Again, I want to emphasize that the workouts you provide to your clients are secondary. Getting them to develop a consistent habit<\/a> of exercise is your goal. Here's how you can do it while building a very profitable business at the same time:<\/p> The more your clients can support one another<\/a> the better. Not only will this save you time, but it will also empower your clients: they don't need you to hold their hand through every workout, or to answer every question they might have.<\/p> Instead, build an online community based around each niche that you work with.<\/span> For example, one of my niches is 40-60-year-old women who are already gym-goers. They know how to exercise but want to spice up their workouts and want to be pushed a little harder.<\/p> As you can see below, I have created Facebook groups for my niches, each one having 5-10 members. This small group creates a sense of belonging, teamwork, and camaraderie. <\/p> Be clear as to what the explications are for your niche communities.<\/p> Notice the purpose of this group as stated in the opening post: the women in this group know right from the get-go where their support is coming from - it comes from this group, not from emailing me every day with questions!<\/p> I don't mean to sound uncaring for my clients. I love them! But, I am doing them a disservice if I train them to rely on me as their sole motivator<\/a> and source of information. Being part of a niche community offers so much more value.\u200b<\/p> Don\u2019t be afraid to experiment until you find the right niche for your business and community. https:\/\/t.co\/h2SODagSFp<\/a> pic.twitter.com\/JROdtBCc1o<\/a><\/p>\u2014 Melonie Dodaro (@MelonieDodaro) March 19, 2017<\/a><\/blockquote>\n Once you have your niche groups set up in Facebook (or wherever else you decide to host them), it's time to create some accountability structure. You need to tell members of your community how they are going to keep one another accountable.<\/p> I use Total Coaching as my online training platform and it does offer some great features to help you, as the coach, keep tabs on your clients' progress. But, I like to make their progress public so that they can celebrate their wins together, and encourage each other when things fall off track.<\/p> Full transparency creates accountability.<\/p> Above is one of my Google spreadsheets. I create one for each of my niche communities and require that members keep track of their exercise here. Why?<\/p> You can set this up any way you like. Just be sure that there is complete visibility so that every member of your niche community can check in with the progress of every other member.<\/span><\/p> It's just like a boot camp class. If Jennifer doesn't show up for 2 weeks in a row, the other ladies in the group will notice. Your job is to create that same accountability and transparency<\/a> online.\u200b<\/p> Henry Ford is famous for telling his employees that their customers can order any colour of Model-T car they want... as long as it's black.<\/p> This is the quintessential example of mass production: make one thing very well and force your customers to take it and like it.<\/span><\/p> When it comes to your online group fitness programs, mass production isn't likely to offer high value (and safety) to all of your clients. Everyone is a bit different in their strengths, weaknesses, and experiences, so it's not fair to ask them to do the exact same workouts.<\/p> On the other hand, creating individualized workouts for each online client doesn't make sense either. They're paying for group training, so they cannot expect to receive completely customized service.<\/p>Online Group Fitness Training<\/h2>
If you want to provide the best service, at the best price, while also making the most money, you have to work with clients in group-training formats.<\/blockquote>
3 Step to Building Your Online Group Fitness Business<\/h2>
1. Build a Niche-Based Community<\/h3>
![\"Team](\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/03\/TT.png\")
\n<\/span>\n<\/div>[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>2. Create an Accountability Process<\/h3>
![\"Team](\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/03\/Google.png\")
\n<\/span>\n<\/div>Is Jennifer going to want to be the only lady in the group who didn't do her exercise for the week? Nope. You can use positive peer pressure to help your clients prioritize their exercise. They will want to stay caught up with their group.\u200b<\/blockquote>
3. Deliver Mass-Customized Fitness Programs<\/h3>
![\"Online](\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/03\/Weekly-Program.png\")
\n<\/span>\n<\/div>![\"Online](\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/03\/workout.png\")
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