{"id":3513,"date":"2017-06-28T05:59:11","date_gmt":"2017-06-28T04:59:11","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=3513"},"modified":"2017-06-22T21:53:34","modified_gmt":"2017-06-22T20:53:34","slug":"personal-training-facebook-no-ads","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/personal-training-facebook-no-ads\/","title":{"rendered":"5 Steps For Growing Your Personal Training Business on Facebook (without paid ads)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":38,"featured_media":3517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"<div class=\"thrv_paste_content thrv_wrapper tve_empty_dropzone\"><p>We all know how much impact social networks have had on different industries over the last few years,&nbsp;and this is especially true of the world's largest social network: Facebook. That\u2019s because&nbsp;there are <a href=\"https:\/\/zephoria.com\/top-15-valuable-facebook-statistics\/\" class=\"\" target=\"_blank\" rel=\"\" data-tcb-events=\"\">over 1.86 billion monthly active Facebook users<\/a> (Facebook MAUs) and it has a 17% increase year over year.<\/p><p>In this article, I will review the&nbsp;most important activities to <a href=\"http:\/\/small-bizsense.com\/8-unique-ways-to-use-facebook-to-grow-your-business\/\" target=\"_blank\" class=\"\">grow your business on Facebook<\/a>, using a Facebook page. Later on, these strategies can be <a href=\"https:\/\/kimgarst.com\/10-simple-ways-to-turn-your-followers-into-customers\" target=\"_blank\" class=\"\">converted to target&nbsp;visitors<\/a>&nbsp;on your personal training blog, you email subscribers, and your existing clients.<\/p><\/div><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"Facebook marketing for personal trainers\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/5-Steps-For-Growing-Your-Personal-Training-Business-on-Facebook-without-paid-ads.jpg\" width=\"600\" height=\"301\" data-attachment-id=\"3518\"><\/span><\/div><div class=\"thrv_paste_content thrv_wrapper tve_empty_dropzone\"><p>For this particular article, I performed some tests using&nbsp;a friend's fan page and website. The test took place from&nbsp;04\/04\/2017 to 04\/17\/2017,&nbsp;and the page I used is for a business that promotes health and beauty tips.<\/p><p>Here are the details before we ran the test:<\/p><ul class=\"\"><li class=\"\">This website had received&nbsp;12,821&nbsp;unique visitors and&nbsp;23,197 pageviews&nbsp;from&nbsp;03\/04\/2017&nbsp;to&nbsp;03\/17\/2017<\/li><li class=\"\">There were&nbsp;122,035&nbsp;Facebook followers for the fan page.<\/li><li class=\"\">A total of&nbsp;6,300 email subscribers.<\/li><\/ul><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"blog test results\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/Segura-Test.jpg\" width=\"600\" height=\"369\" data-attachment-id=\"3521\"><\/span><\/div><p>Here are the results we obtained:<\/p><ul class=\"\"><li class=\"\">31,307 new visitors and&nbsp;54,290 pageviews.<\/li><li class=\"\">154,389 Facebook Followers.&nbsp;From 04\/04 until 04\/17, we were able to gain&nbsp;32,354 new followers.<\/li><li class=\"\">2,149 new email subscribers.<\/li><li class=\"\">US$120 on revenue from AdSense.<\/li><\/ul><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"blog tests results 2\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/Segura-Test-2.jpg\" width=\"600\" height=\"308\" data-attachment-id=\"3522\"><\/span><\/div><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"Facebook page likes\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/Segura-Facebook-page-likes.jpg\" width=\"600\" height=\"207\" data-attachment-id=\"3523\"><\/span><\/div><p>Not only did we see a substantial increase in follower count and <a href=\"http:\/\/www.blogtyrant.com\/get-more-email-subscribers\/\" target=\"_blank\" class=\"\">email subscribers<\/a>, but we also received messages from many customers who proactively wanted to complete a purchase.<\/p><p>At this point, you must be wondering... <\/p><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">How the heck did you get such amazing results??? <\/blockquote><p>Let me show you the 5 simple steps:<\/p><h2 class=\"\"><span class=\"bold_text\">1. Everything Starts with a Fan Page<\/span><\/h2><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"how to make a facebook page\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/How-to-make-a-Facebook-page.jpg\" width=\"600\" height=\"443\" data-attachment-id=\"3524\"><\/span><\/div><p>Using this type of strategy to&nbsp;grow your business on Facebook&nbsp;means having an already defined content strategy. <\/p><p>The first step for any small business is to create a fan page because this is the type of page that Facebook recommends for business. <\/p><p>If you are unfamiliar with this, you can check <a href=\"http:\/\/www.pcworld.com\/article\/240258\/how_to_make_a_facebook_page_for_your_small_business.html\" class=\"\" target=\"_blank\" rel=\"\" data-tcb-events=\"\">How to Create a Facebook Business Page<\/a>.<\/p><h2 class=\"\"><span class=\"bold_text\">2. Create Valuable, Shareable Content<\/span><\/h2><p><span class=\"bold_text\"><\/span><\/p><p>First of all, we made sure to post content that made <a href=\"http:\/\/www.bloggingwizard.com\/encourage-social-sharing\/\" target=\"_blank\" class=\"\">people engage and shar\ufeff\ufeffe<\/a>. This is the most powerful resource that you can make use of in social networks.<\/p><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">Identify the type of content your audience is interested in and has the potential to be widely shared. Some of the best ways to do this is in the form of photos and videos.<\/blockquote><p><span style=\"background-color: rgb(239, 232, 88);\">And don't be afraid to get creative!<\/span>\u200b<\/p><p>Share different kinds of <a href=\"https:\/\/www.dreamgrow.com\/8-reasons-why-your-business-should-use-video-marketing\/\" target=\"_blank\" class=\"\">videos for your audience<\/a>, such as one of your \"special workout routine for ripped abs.\" Share success stories that&nbsp;appeal to people's emotions and make them feel noticed: \"This is how&nbsp;Ashley was able to lose 15 pounds in just 3 weeks, and you can do it too.\u201d<\/p><p>Native Facebook videos have demonstrated to be most shareable. According&nbsp;to&nbsp;socialbakers.com, <a href=\"https:\/\/www.socialbakers.com\/blog\/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post\" class=\"\" target=\"_blank\" rel=\"\" data-tcb-events=\"\">videos can promote a  135% increase in organic reach<\/a>. Based on these numbers, we focused on sharing videos more than anything else.<\/p><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"average organic reach\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/average-organic-reach.png\" width=\"600\" height=\"284\" data-attachment-id=\"3525\"><\/span><\/div><h2 class=\"\"><span class=\"bold_text\">3. Sharing Content on Facebook Groups<\/span><\/h2><p><span class=\"bold_text\"><\/span><\/p><p>This technique might be considered&nbsp;as spammy to some people, but the way I look at it,&nbsp;it's not spamming at all. <\/p><p>Let's imagine that you have created a very nice email list, but you start sending out low-quality emails with low-quality content. Is that spam? <\/p><p style=\"margin-bottom: 30px !important;\"><span style=\"background-color: rgb(239, 232, 88);\">Absolutely. It's spam because you're not sending valuable content that people would be interested in.<\/span><\/p><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">Based on the same principle, if you are creating useful training videos that you can share with Facebook groups about weight loss, home workout, bodybuilders, etc., then you are contributing to their interest, which is not spamming.<\/blockquote><p>So, find groups that will help you grow your business on Facebook. You might start searching for groups using words like; \"workout,\" \"weight loss,\" \"Fitness,\" \" BodyBuilding,\" etc.<\/p><p>You can also <a href=\"https:\/\/www.totalcoaching.com\/blog\/private-facebook-group\/\" target=\"_blank\" class=\"\">create your own group<\/a> allowing people to share their experiences, recommendations, ways to use your product, and <a href=\"http:\/\/sociallysorted.com.au\/facebook-group-tools\/\" target=\"_blank\" class=\"\">create engagement<\/a> within your audience.<\/p><p>But first, verify that there are no already-existing, similar groups. If one does exist, you should assess whether it's worthwhile to create your own group.<\/p><p>In any case, sharing in these Facebook groups can make your content viral, very quickly.<\/p><div class=\"thrv_wrapper thrv_custom_html_shortcode\"><blockquote class=\"twitter-tweet\" data-lang=\"en\"><p lang=\"en\" dir=\"ltr\">How to Use Facebook Groups to Engage Your Customers <a href=\"https:\/\/t.co\/Ut8J18GFII\">https:\/\/t.co\/Ut8J18GFII<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/cm?src=hash\">#cm<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smm?src=hash\">#smm<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/SocialMedia?src=hash\">#SocialMedia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/FacebookGroups?src=hash\">#FacebookGroups<\/a> <a href=\"https:\/\/t.co\/l5KgWGj5Bz\">pic.twitter.com\/l5KgWGj5Bz<\/a><\/p>\u2014 Grytics (@grytics) <a href=\"https:\/\/twitter.com\/grytics\/status\/876658568002502656\">June 19, 2017<\/a><\/blockquote>\n<code class=\"tve_js_placeholder\">[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div><h2 class=\"\"><span class=\"bold_text\">4. Use Facebook Social Widgets and Share Buttons<\/span><\/h2><p><span class=\"bold_text\"><\/span><\/p><p>Facebook social widgets show your visitors the activity you have on Facebook. <\/p><p>There are several types of <a href=\"http:\/\/www.jeffbullas.com\/7-questions-you-need-to-ask-when-adding-social-media-buttons-to-your-blog\/\" target=\"_blank\" class=\"\">widgets<\/a>: one of them is the <b>\"like button,\"<\/b> which you already know and love. Secondly, there is a new <b>\"send\"<\/b> option that allows a users to send content to groups of users on Facebook.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">These&nbsp;buttons have a lot of value, and I strongly recommend integrating them into your blog because they make it easier for people to share your content.<\/span><\/p><p><span class=\"bold_text\"><\/span><\/p><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"social widgets\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/social-widgets.jpg\" width=\"600\" height=\"362\" data-attachment-id=\"3526\"><\/span><\/div><p class=\"tve_p_center italic_text\">Social widgets here at TotalCoaching.com<\/p><p><span class=\"bold_text\"><\/span><\/p><\/div><div class=\"thrv_paste_content thrv_wrapper tve_empty_dropzone\"><div style=\"width: 340px;\" class=\"thrv_wrapper tve_image_caption aligncenter img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"social proof widgets\" style=\"width: 340px;\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/social-proof-widgets.jpg\" width=\"340\" height=\"392\" data-attachment-id=\"3527\"><\/span><\/div><p class=\"tve_p_center italic_text\"><a href=\"https:\/\/www.totalcoaching.com\/blog\/social-proof\/\" target=\"_blank\" class=\"\">Social proof<\/a> widgets at shoutmeloud.com<\/p><p>The third widget that I want to recommend is the <span class=\"bold_text\">comments thread<\/span>.&nbsp;This allows people to leave comments on your blog posts using their Facebook profile, which automatically sends out a notification to their friends.<\/p><p>Many commenters find this less hassle than logging into a Wordpress or other third-party commenting platform. <span style=\"background-color: rgb(239, 232, 88);\">Everyone is already on Facebook, so it just makes sense to use Facebook for your blog comments.\u200b<\/span><\/p><h2 class=\"\">5. Convert your fans into subscribers<\/h2><p>Have you ever heard the phrase \"The money is in the list\"?<\/p><p>If you have, then you'll probably understand why I consider this to be one of the most important points in this guide.<\/p><blockquote class=\"\" style=\"margin-bottom: 30px !important;\">Facebook fans are somewhat volatile. Every fan is a person who is just a simple step away from not having any contact with you and, even being your fan, they may only see&nbsp;7% of your posts.<\/blockquote><p>That's a very sad statistic, isn't it?<\/p><p>For this reason, you should try to carry as much traffic as possible from your Facebook page to your blog or website.<\/p><p><span style=\"background-color: rgb(239, 232, 88);\">Once there, you must convert your fans into email&nbsp;subscribers so you can contact them whenever and however you want.<\/span><\/p><\/div><div class=\"thrv_paste_content thrv_wrapper\"><\/div><div style=\"width: 600px\" class=\"thrv_wrapper tve_image_caption img_style_lifted_style2\"><span class=\"tve_image_frame\"><img class=\"tve_image\" alt=\"website traffic flow chart\" style=\"width: 600px\" src=\"\/\/www.totalcoaching.com\/blog\/wp-content\/uploads\/2017\/06\/website-traffic-flow-chart.jpg\" width=\"600\" height=\"450\" data-attachment-id=\"3528\"><\/span><\/div><div class=\"thrv_paste_content thrv_wrapper tve_empty_dropzone\"><p><em>48% of consumers say that email is the way they prefer communication with brands<\/em><\/p><p><span style=\"background-color: rgb(239, 232, 88);\">You can\u2019t just sit down and wait for your followers to visit your website and subscribe.<\/span> <\/p><p>You have to <a href=\"https:\/\/addicted2success.com\/success-advice\/4-reasons-taking-action-is-crucial-in-achieving-success\/\" target=\"_blank\" class=\"\">take action<\/a> by creating links to special deals and <a href=\"http:\/\/paidtoexist.com\/seven-irresistible-offer-rules\/\" target=\"_blank\" class=\"\">offers\ufeff\ufeff\ufeff that will be irresistible <\/a>to your audience (a.ka. create <a href=\"https:\/\/www.totalcoaching.com\/blog\/fitness-lead-magnets\/\" target=\"_blank\" class=\"\">lead magnets<\/a>). You should already know them, so you know <a href=\"https:\/\/www.ducttapemarketing.com\/turn-email-subscriber-into-customer\/\" target=\"_blank\" class=\"\">exactly what to give them<\/a>.<\/p><p><span class=\"bold_text\">Also, keep these key strategies in mind; they\u2019ve already proven to work in many other industries:<\/span><\/p><ul class=\"\"><li class=\"\">Don't ask people for their email address, give them something they'd like in exchange and they'll subscribe.<\/li><li class=\"\">Give out thigs like a&nbsp;Free eBook, Diet Program,&nbsp;or Workout&nbsp;Routine<span class=\"bold_text\">.<\/span> All they need to do is to <a href=\"https:\/\/www.totalcoaching.com\/blog\/pack-email-list-with-leads\/\" target=\"_blank\" class=\"\">give you an email address<\/a> where you are going to send this to.<\/li><li class=\"\">Create contests in which you give out great rewards, such as a special workout routine&nbsp;personalized for the winners, and then ask people to share your content with their friends. This way you'll definitely maximize the number of subscribers you'll get.<\/li><\/ul><h2 class=\"\">Take Action<\/h2><p>As can see in the results that I shared at the beginning of this article, these 5 simple steps can definitely help you increase the number of visitors you get to your business website and can also increase your sales and revenue.<\/p><p style=\"margin-bottom: 10px !important;\"><span class=\"bold_text\">To summarize:<\/span> <\/p><ol class=\"thrv_wrapper\" style=\"margin-top: 0px !important;\"><li class=\"\">Create a Facebook page. <\/li><li class=\"\">Create very shareable content. <\/li><li class=\"\">Share your content through relevant Facebook groups.<\/li><li class=\"\">Use the right widgets to make your content even more shareable.<\/li><li class=\"\">Convert your website traffic (coming from Facebook) into email subscribers.<\/li><\/ol><p><span style=\"background-color: rgb(239, 232, 88);\">Best of all,&nbsp;you don't need to invest anything on ads.<\/span>&nbsp;It just takes some trial and error as well as consistency. Do this and watch your business grow!<\/p><p>And... feel free to implement these tips with any other social network such as Twitter or<a href=\"https:\/\/www.totalcoaching.com\/blog\/instagram-marketing\/\" target=\"_blank\" class=\"\"> Instagram<\/a>. Pick one, master it, rinse and repeat!<\/p><h3 class=\"tve_p_center\">\u200bHow do you use Facebook to grow your fitness business? Tell us below, and share this article with others!<\/h3><\/div>","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{"e":"1","font_cls":[]},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[72],"tags":[],"_links":{"self":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/3513"}],"collection":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/comments?post=3513"}],"version-history":[{"count":17,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/3513\/revisions"}],"predecessor-version":[{"id":3540,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/posts\/3513\/revisions\/3540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media\/3517"}],"wp:attachment":[{"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/media?parent=3513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/categories?post=3513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.totalcoaching.com\/blog\/wp-json\/wp\/v2\/tags?post=3513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}