{"id":3546,"date":"2017-07-26T05:21:35","date_gmt":"2017-07-26T04:21:35","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=3546"},"modified":"2017-07-20T02:46:27","modified_gmt":"2017-07-20T01:46:27","slug":"use-video-to-build-your-fitness-brand","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/use-video-to-build-your-fitness-brand\/","title":{"rendered":"How to Use Video to Build Your Fitness Brand Like a Pro"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":3553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

So you want to use video to build your fitness brand? <\/p>

Well, don't worry, because using video to build your brand is pretty easy even if you've never shot a video before. Plus, there's nothing quite like video to showcase your personality, knowledge, and passion.<\/b><\/p>

\"How<\/span><\/div>

In this post, you're going to get a list of tips and tricks that have worked for me. But before you read them, I have a mini list.<\/p>

3 Mistakes PTs Make Trying to Use Video to Build Their Brand<\/h2>

These are not to scare you. They're here so you actually use the advice later in this post. It is possible to make video work for you.<\/p>

Mistake 1: Hiring Special Assistance<\/h3>

Don't do this. If you have team members, see what they've done with video before. And if it's just you, do it yourself.<\/p>

Do NOT hire a video production team. And don't hire an overseas virtual assistant.<\/p>

Start by doing it yourself<\/a> so that you understand the process and develop skills that you can use over and over again.<\/p>

In the future, you may want to outsource some of the work, but for now, get it done yourself to save money, save time, and to teach yourself some new skills.<\/p>

Mistake 2: Going BIG<\/h3>

Don't do this! It doesn't matter how much of a big deal you or your fitness brand are. Production value in your videos<\/a> will come.<\/p>

What's important right now is that you actually get your first video published. It doesn't matter if it's not perfect. It doesn't matter if it doesn't look or sound like some of the top-quality vids you've seen on Facebook. You just need to start.<\/span><\/p>

Send your video into the world. Because don't forget: everyone had to start somewhere<\/a>.<\/p>

Mistake 3: Dreaming, Not Doing<\/h3>

So you're on the couch, dreaming about using videos like many other personal trainers are doing. Well, stop dreaming.<\/p>

It's easy to compare yourself to other people and other brands who are using video. But remember, they've been doing it longer than you. Resist the temptation. Compare yourself to yourself because your personality and style are what will set you apart.<\/span><\/p>

What were you doing yesterday? Nothing with video.<\/p>

But today? Video!<\/p>

Okay, hopefully, that's enough of a push so that you actually take action. Because if you don't, reading (and for me, writing) this will be a complete waste of time. :)<\/p>

7 Tips to Actually Use Video to Build Your Fitness Brand<\/h2>

1) Give Something Exciting<\/h3>