{"id":3739,"date":"2017-10-18T05:30:16","date_gmt":"2017-10-18T04:30:16","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=3739"},"modified":"2017-10-13T17:39:35","modified_gmt":"2017-10-13T16:39:35","slug":"sell-online-personal-training-social-media","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/sell-online-personal-training-social-media\/","title":{"rendered":"5 Super-Effective Ways to Sell Online Personal Training on Social Media"},"content":{"rendered":"

It\u2019s rare to find anyone who\u2019s not on Facebook, Twitter and the like\u2014there are more than 3 billion social media users<\/a> worldwide\u2014which makes it a valuable platform for building your online personal training business. <\/p>\n

While posting regularly is important for driving followers and engagement, you have to take your efforts a step further to sell online personal training on social media<\/span>. <\/p>\n

Use these creative and inexpensive ideas <\/strong>(no, we\u2019re not just telling you to pay for ads) to get your online personal training business off the ground with the help of your favourite social sites.<\/p>\n

\"sell<\/span><\/p>\n

Use social media to drive interest in your online personal training programs. Connect with complementary professionals, share exclusive discounts, and don\u2019t be shy about asking for referrals. <\/p>\n

Use all the tools at your disposal, and once you find something that works, stick with it.<\/p>\n

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1. Create a Facebook Group<\/strong><\/h2>\n

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A branded Facebook group, titled with your name or the name of your business, is a great method for building relationships in a way that\u2019s convenient and still personable<\/span>. <\/p>\n

The two challenges you\u2019ll likely face are attracting people to the group and getting them to engage. The guide How to Get Online Personal Training Clients in 5 Steps<\/em><\/a> shares a few simple ways to overcome this:<\/p>\n

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Invite friends and family to be a part of this group and advise them to add other members that they think would be interested. Also encourage questions and discussion among the members. This discussion makes what you are doing more real to potential online personal training clients.<\/p>\n<\/blockquote>\n

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Get your friends in on the fun – they are likely your biggest fans<\/em><\/p>\n

Your biggest fans are your friends and family\u2014they\u200b would love getting involved and helping you build your business. As a personal trainer, you also likely have your pulse on what\u2019s being published on various health publications, making it easy to find great content to share with the group.<\/p>\n

Take it a step further and write your own blog posts to share with the group and others<\/span>. Not only will the content be valuable to your members, but they\u2019ll be impressed when they see your name on the article, which bodes well for your professional authority.<\/p>\n

2. Host a Free Facebook Live Workout\u2014Kind Of<\/strong><\/h2>\n

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Personal training can be an expensive investment, and before people sign up, you have to show them what you can do<\/span>. This is especially true in online training, where they won\u2019t be working with you one-on-one, and may have never met you in person. <\/p>\n

While testimonials are great for this, and should be used in various marketing materials, take a step into the new world of online marketing and try Facebook Live<\/a>.<\/strong><\/p>\n

\"Facebook<\/span><\/p>\n

Don\u2019t just make a video about what you do\u2014put your money where your mouth is and host an abbreviated workout. The goal: <\/strong>to show people that you can make them sweat without giving everything away.<\/p>\n

To get the most engagement and eyes on your video, promote the live video ahead of time<\/span>. Share the announcement on your social profiles, your website and via email marketing, if you have a list of subscribers.<\/p>\n

Don\u2019t forget to tell everyone in your Facebook group as well. If your Aunt Jane loves the workout, she\u2019ll be talking about it for days, which could lead to a new client.<\/p>\n

Finally, don\u2019t forget the CTA, which may be the most important part of your video. After all, you\u2019re doing this to get people to train with you. At the end of the video, give a verbal CTA<\/span>. For example,<\/p>\n

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Thanks so much for coming to my workout! I hope you enjoyed it! Please head to JessicaPersonalTraining.com to learn more about my online personal training!\u201d<\/p>\n

\u201cThanks for coming to the workout\u2014you did such a good job! Comment below or message me if you\u2019re interested in online personal training. I\u2019d love to see how I can help you!<\/p>\n<\/blockquote>\n

Remember to put your CTA<\/strong><\/a> in the video caption\/description area, where you can include a link to your website or a landing page. Download the video and post it to your Instagram and YouTube pages as well\u2014the more people that see it, the better.<\/p>\n

3. Ask Clients to Share for a Referral Bonus<\/strong><\/h2>\n

More than 80 percent of consumers<\/a> seek referrals when making a purchase. Combined with social media, this is a powerful pairing for driving new online personal training clients. If you\u2019ve never had an online personal training client, ask in-person clients to share about their experience<\/span>.<\/p>\n

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Excellent tips on asking the right way to get the best testimonials https:\/\/t.co\/utBrxdYeai<\/a> #engagement<\/a> #<\/p>\n

\u2014 TestimonialTree.com (@TestimonialTree) October 10, 2017<\/a><\/p><\/blockquote>\n[tcb-script async=”” src=”\/\/platform.twitter.com\/widgets.js” charset=”utf-8″][\/tcb-script]\n

Note that this isn\u2019t ideal, so it may be worth running a free program for a few people who you know have a large network<\/span>\u2014if you can get one paying client from each person, the free sessions will be worth it. <\/em><\/p>\n

To make social media referrals a powerful marketing tool for your business, keep these ideas in mind:<\/p>\n

Make the messaging stand out. Ask the client to post a before and after photo (you can even create this for them), rather than just text.<\/p>\n

\"weight-loss<\/span><\/p>\n

Ask the client to include numbers, if they\u2019re comfortable sharing those details about their weight loss.<\/span> <\/strong>Quantity is often more important than quality in the eyes of people who want to lose weight<\/a>.<\/p>\n

Ask them to tag friends who would be interested. When friends comment on the post, you can reply, answer any questions, etc. As their friends interact with the post, it will show in their friends\u2019 news feeds as well\u2014expanding your reach<\/a> with each interaction.<\/p>\n

Ask them to tag your Facebook page, which will hopefully drive new followers.<\/p>\n

Reward clients who get friends to sign up for one of your packages with free training sessions or something of equal value<\/span>. They\u2019re putting their reputation on the line for you\u2014show your appreciation with more than a \u201cThank you.\u201d<\/p>\n<\/p>\n

4. Offer Discounts\u2014But Make Them Exclusive<\/strong><\/h2>\n

Discounting can be tricky in the service industry. While you don\u2019t want to make your services seem less valuable, promoting discounted rates can be an easy way to drive your first few clients\u2014this, in turn, could lead to referrals, testimonials, reviews and more.<\/p>\n

For many trainers who are new to online personal training, this is a viable option that can\u2019t be ignored.<\/p>\n

To boost the appeal of your discount<\/strong>, make it exclusive. Rather than offering a deal to anyone and everyone, only share on one social channel, and only offer a limited number of discounted programs<\/span>. To take it a step further, offer the discounts only to people within your Facebook group and allow them to extend the offer to their friends.<\/p>\n

These tactics use exclusivity to your advantage, says Zach Heller, a contributor at Business2Community<\/a>:<\/p>\n

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People like things that are exclusive. They want what they can\u2019t have. They want what others covet. They want things that signal to the world that they are one of a select few. It\u2019s in our nature as consumers.<\/p>\n<\/blockquote>\n

Be clear with the details, reminding your Facebook group that they are the only ones getting this deal, or that they\u2019re the only ones allowed to pass it to a friend, for example.<\/p>\n

Finally, drive more interest by creating a specific program based on the seasonality or current trends. Some ideas…<\/p>\n