{"id":4154,"date":"2018-02-21T21:42:34","date_gmt":"2018-02-21T20:42:34","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=4154"},"modified":"2018-01-23T17:41:28","modified_gmt":"2018-01-23T16:41:28","slug":"grow-personal-brand","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/grow-personal-brand\/","title":{"rendered":"The Complete Guide to Growing Your Personal Brand as an Online Fitness Coach"},"content":{"rendered":"
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Who are you as a brand?\u00a0How will your personality attract new clients?<\/p>\n<\/blockquote>\n

As an online fitness coach, you may think that once you\u2019ve created engaging content, you\u2019ll automatically start attracting more clients. However, it\u2019s important to remember that your clients will not just be buying into your product, but into you, as a brand<\/strong>. To do this, you will need to create a strong personal brand<\/a>.<\/span><\/p>\n

\"Build<\/span><\/p>\n

Personal Brand? What’s that?<\/h2>\n

Personal branding involves developing a recognizable impression around who you are and what you do.<\/span> This impression streamlines your image<\/a> and gives you the opportunity to communicate with potential clients in a way that is exclusive to you. <\/p>\n

In turn, this exclusiveness draws people in to learn more about your products and services. Because your personal brand is unique<\/a> to you, you automatically create a personal experience that your clients can associate with you when compared to other trainers.<\/p>\n

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Creating a personal brand that your audience can easily relate to, like this one, will help attract new clients.<\/p>\n

A good personal brand<\/a> will set you apart from the competition, and engage potential clients to explore your services. It’s very important to control your personal brand<\/a> instead of allowing others to control it for you \u2013 if you don\u2019t establish your brand the way you want to, you never know what perception others might create about you. <\/p>\n

So How Can I Build a Great Personal Brand?<\/h2>\n

There are a number of techniques you can use to build a great personal brand. Just follow the steps below and you’ll be on your way! <\/p>\n

1. Find Your Own Identifier<\/h3>\n

What sets you apart from other trainers?<\/span>What is the one thing that you know you\u2019re exceptionally good at or positioned to offer?<\/span> <\/p>\n

Think about all the skills you\u2019ve worked on throughout your career and how they distinguish you from the competition. Or, perhaps you’ve had an experience that will help others relate more closely to you? These are the areas that you should focus on when building your personal brand.<\/p>\n

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Personal trainer, Jessie Pavelka, uses “The Pavelka Way” as the unique philosophy which identifies his brand. <\/p>\n

2. Nurture Your Brand Persona<\/h3>\n

Who are you, really? Create a persona that centres around you and your unique strengths<\/span>. Answering some of the questions below can help when crafting your brand persona:<\/p>\n