{"id":5019,"date":"2019-01-23T20:32:55","date_gmt":"2019-01-23T19:32:55","guid":{"rendered":"https:\/\/www.totalcoaching.com\/blog\/?p=5019"},"modified":"2019-01-17T01:07:22","modified_gmt":"2019-01-17T00:07:22","slug":"you-are-a-lead-magnet-online-business","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/you-are-a-lead-magnet-online-business\/","title":{"rendered":"Stop Copying! Why Being YOU is the Best Lead Magnet for Your Online Business"},"content":{"rendered":"

Starting an online personal training business can be overwhelming!  There\u2019s so much to do and learn, and figuring out sales strategies<\/a> to try and drum up business could be another daunting task. It can all feel endless! <\/p>\n

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But what if you already have the secret to your success and you simply need to realize it and take advantage of it?<\/p>\n<\/blockquote>\n

I\u2019m sure having that sales “secret” revealed would would take a lot of stress off your shoulders, right? Well, I’m going to share it with you right now…<\/p>\n

There\u2019s no need to emulate other successful trainers. You don\u2019t need to be uncomfortable trying to be someone you’re not, when you are your own secret sauce!<\/p>\n

\"Stop<\/span><\/p>\n

I know that might not sound like a hidden sales secret, but it really is. You see, people are going to buy into who YOU are and they will be inspired<\/a> by where YOU can lead them.<\/p>\n

This is true in face-to-face coaching, but is even more true when you go online. There are endless competitors out there selling “solutions” to people’s fitness problems. What sets you apart is, well, YOU.<\/span><\/p>\n

Here are 3 important reminders that will help keep you focused along the way:<\/p>\n

1. Tell Your Story Over and Over<\/h2>\n

Just be yourself. Yeah, you’ve heard heard this before, but how do you pull it off in a way that brings in more online clients?<\/p>\n

You are not Charlene Johnson<\/a> or Arnold Schwarzenegger<\/a> – that’s okay. What do you have that your ideal clients will be attracted to?<\/span>  Maybe you’re no fitness model, but you did lose 100 pounds while struggling being a single mom and working full time? That’s a story other women in your shoes will latch onto. <\/p>\n

Or perhaps you were a scrawny weakling who lacked confidence before taking control of your fitness. Now you’re fit, healthy, confident, successful, and ready to inspire others to do the same. <\/p>\n

How often are you sharing your personal story? Just because it’s on your website doesn’t mean anyone knows it or remembers it. How are you reminding others that you were once just like them?<\/p><\/blockquote>\n

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Build your brand around who you really are, and you become a personalized lead magnet.<\/p>\n

Tell snippets of your story on your website, repeat them in interviews, draw inspiration from them in your blog posts, and share your own before and after photos regularly<\/span>.<\/p>\n

It can be daunting to put yourself out there and step out of your comfort zone. But, in my personal experience, the more I did “me,” the more others came up to me and inquired about training or coaching.<\/p>\n

Lastly, don’t worry if your story isn’t “finished” yet<\/span>. Maybe you’ve still got 20 pounds to lose – great! Tell the world where you started and where you’re headed. You never know who you will inspire to start doing it with you.<\/p>\n

2. Don’t Be Afraid to Be Exclusive<\/h2>\n

As a coach, you are confident in your abilities and what you can accomplish when you’re working with the right clients<\/a>. You know the ones I’m talking about – the ones you REALLY connect with and the ones who see the biggest life transformations.<\/p>\n

Don’t be afraid to be a bit exclusive. If you love working with a specific type of client, use this to your advantage. Speak directly to this person in your social media posts. Create content for this ideal client. Write emails that are relevant to that type of person.<\/span><\/p>\n

Yes, your message can end up polarizing to some prospects, but this is NOT a BAD thing. <\/p>\n

You want a relationship, not a bunch of first dates. The more intimate you become with your ideal clients, the more loyalty you’ll build and the more ideal clients you’ll attract. <\/p><\/blockquote>\n

For example, if I tried to train someone who’s preparing for a body building competition, I would not only totally disappoint them but become defeated myself. I’m not that kind of coach, so why would I pretend? <\/p>\n

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Identify your ideal client and then tailor your message specifically for them<\/p>\n

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Don\u2019t know who your ideal client is?  If you’re not quite sure, ask yourself:<\/p>\n