{"id":615,"date":"2016-02-23T05:25:26","date_gmt":"2016-02-23T04:25:26","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=615"},"modified":"2016-10-31T20:02:11","modified_gmt":"2016-10-31T19:02:11","slug":"personal-trainer-marketing","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/personal-trainer-marketing\/","title":{"rendered":"Personal Trainer Marketing: 3 Automatic Emails To Turn Prospects Into Customers"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

The fitness industry is an ultra-competitive one. There is so much information available online these days, along with a plethora of products and services that all make similar promises to the exact same target consumers.<\/p>

How can you cut through the clutter and prove that you are offering something different?<\/h3>
\n\n\"Personal\n<\/span>\n<\/div>

The first priority is to make sure that your website is ready to be your ultimate \u201csilent salesperson\u201d \u2013 Here\u2019s the 5-step process<\/a> you can follow to help you turn your website visitors into qualified leads.<\/p>

A really effective \u201cselling\u201d website will quickly allow your visitors to know, like and trust you<\/u> \u2013 That\u2019s an absolute prerequisite before anyone will ever consider buying the products and services you sell.<\/p>

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Get your website visitors to KNOW, LIKE, and TRUST you before you try to sell them anything<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

But what comes next in your personal trainer marketing plan? <\/p>

How can you foster a relationship with new leads without spending hours emailing back and forth?<\/p>

Automation.<\/p>

As I discussed in this article about effectively selling via your website, an email autoresponder service<\/a> is a crucial tool that can save you time by sending preformatted emails to people who have expressed interest in what you have to offer on your website.<\/p>

If I could use only one online marketing tool to help grow my personal training business, an email autoresponder would be my choice every time. It\u2019s just that effective (when done correctly!)<\/p>

I use Mailchimp<\/a> for my email services but there are other options such as Aweber<\/a>, Constant Contact<\/a>, and many others that provide similar functionality.<\/p>

Setting Up Your Email Autoresponder<\/h2>

Before we begin, just know that there is a bit of time required to set up an effective email autoresponder. But, once it\u2019s up and running you can sit back and let it do its marketing job: It will foster relationships with your leads and turn them into paying customers!<\/p>

The mechanics of setting up your autoresponder will depend on the service you choose. Here is a simple tutorial<\/a> that explains the process using Mailchimp. In general you will need to do a few things:<\/p>

1.<\/strong> Create an Opt-In Form:<\/strong> This form is placed on your website<\/a> and allows visitors to \u201copt in\u201d by entering their email address. Typically they will do this in exchange for a free gift (a.k.a. a lead magnet) of some sort. For example, you might offer a weekly workout guide, or a meal plan for losing weight, or something else that would interest your prospective clients.<\/p>

2.<\/strong> Create a Mailing List:<\/strong> This is the list that your leads will be added to when they opt in to receive your lead magnet.<\/p>

3.<\/strong> Create Your Autoresponder Series:<\/strong> This is a series of emails that will automatically be sent to new leads over a specified period of time.<\/p>

This setup process is pretty straightforward (again, any email service will offer detailed instructions as to how you can do this quite quickly), BUT the content of your autoresponder series is what will set you apart from your competitors<\/u> and generate the sales you\u2019re looking for.<\/p>

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Your marketing emails need to stand out. What will make yours especially useful or unique?<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

Just think about how many emails you receive each day\u2026<\/p>

A boring, irrelevant, or unwanted email ends up in the trash pretty quickly \u2013 That\u2019s why you need a strategy to make sure your follow-up emails are opened, read, and acted upon.<\/p>

Keep reading to learn the 3 crucial emails I include in every autoresponder series I send from makeyourbodywork.com<\/a>\u2026<\/p>

The 3 Marketing Emails You Must Include In Your Autoresponder Series<\/h2>

I cannot emphasize this enough \u2013 Do not rush the creation of your email autoresponder series<\/u>. You have worked hard to generate a new lead so the last thing you want to do is to un-engage them (or worse yet, turn them off altogether) by sending poorly written automatic emails.<\/p>

Here\u2019s what your autoresponder emails should include:<\/p>

Email #1: Tell Your Story<\/h3>

The first autoresponder email (which should be sent immediately after a lead opts in) is by far<\/u> the most important. Your lead is eager to receive the free gift they just opted in to get \u2013 This is your best opportunity to create a strong connection and impress this potential customer.<\/p>

Here is the exact script I use to begin the first email in every autoresponder series I create:<\/p>

\n\n\"Email\n<\/span>\n<\/div>

Do you notice what\u2019s NOT included at the start of this email?<\/p>

That\u2019s right \u2013 there\u2019s no link to the lead magnet!<\/p>

If you begin your first autoresponder email with a link to your lead magnet, there is a good chance your lead will download the gift and immediately stop reading the rest of your email.<\/h3>

What a missed opportunity!<\/p>

Instead, I tell a story.<\/p>

This story helps my lead get to know, like, and trust<\/a> me (notice a theme here?). The story continues to describe what I\u2019ve learned and how I\u2019ve become THE expert in my field. Once the reader understands that I know what I\u2019m talking about, I deliver the lead magnet link they are looking for.<\/p>

You can follow this same formula.<\/p>

What\u2019s your story?<\/h3>