{"id":790,"date":"2016-03-23T00:00:19","date_gmt":"2016-03-22T23:00:19","guid":{"rendered":"http:\/\/www.totalcoaching.com\/blog\/?p=790"},"modified":"2016-05-10T13:58:22","modified_gmt":"2016-05-10T12:58:22","slug":"how-to-start-a-fitness-blog","status":"publish","type":"post","link":"https:\/\/www.totalcoaching.com\/blog\/how-to-start-a-fitness-blog\/","title":{"rendered":"Start a Fitness Blog to Earn More Money"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

You\u2019ve built a beautiful website<\/a> for your personal training business. It\u2019s got pictures, videos, and even some glowing testimonials from your ecstatic clients, BUT there\u2019s just one problem:<\/p>

Barely anyone is visiting your site!<\/p>

And those who do find you online certainly aren\u2019t buying anything!<\/p>

Was all the time and money you invested in your business\u2019s website a waste?<\/p>

Not a chance! <\/p>

It's just time to learn how to start a fitness blog that will pull in traffic, leads, and sales!<\/p>

\n\n\"Start\n<\/span>\n<\/div>

Your website has the potential to be a sales-generating machine<\/a>, but there are a few tweaks you need to make in order to unleash its full money-earning power.<\/p>

Interested?<\/p>

(of course you are\u2026who doesn\u2019t like earning more money?)<\/p>

Before we begin, there are some important concepts you should understand about website traffic generation and online marketing\u2026<\/p>

Website Traffic Generation 101<\/h2>

Every day 3.5 billon searches are performed<\/a> using Google. People search for everything nowadays: They look for nearby restaurants, they compare products, they look up direction, and they definitely turn to Google when they want to get in better shape.<\/p>

For example, each month 201,000 people type \u201chow to lose belly fat\u201d into Google.<\/p>

\n\n\"lose\n<\/span>\n<\/div>

Do you think that some of those people might be interested in the fitness products or services you have to offer?<\/p>

Do you think you could help solve their problem?<\/p>

That\u2019s why website traffic that comes from search engines is so important. If someone is looking online for weight-loss solutions, they are pre-screened as a potential customer for any products or services related to weight-loss.<\/p>

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Search engines are the holy grail of traffic sources because they send targeted traffic<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

Those searchers are telling Google, \u201cI need help losing weight\u201d and it\u2019s Google\u2019s job to present them with the best options available online.<\/p>

If only Google would lead all of those people straight to your website. That sure would make your life a whole lot easier!<\/p>

Unfortunately, there are thousands (or perhaps millions) of other personal trainers who are thinking the same thing. They all want website traffic from Google. They want those people who are searching for weight-loss to show up on their digital doorstep.<\/p>

It\u2019s a fierce competition! (As you can see from the \u201cbelly fat\u201d search results\u2026over 9 million websites are offering advice on that topic!)<\/p>

\n\n\"Belly\n<\/span>\n<\/div>

How can you convince Google to show off your website instead of the website owned by one of your competitors?<\/p>

You need to start a fitness blog<\/a>.<\/h3>

\u201cA blog? How will that bring me more website visitors?\u201d (great question!)<\/p>

Remember that Google\u2019s job is to serve up the BEST answers to any question a person types into the Google search bar. If your website is all about you and the programs you offer for sale, it\u2019s very unlikely that Google will deem your site to be one of the best resources available online.<\/p>

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Without blog content on your fitness website, Google has little reason to send you visitors<\/p>\n<\/div>\n

\n\n<\/i>\nClick to Tweet<\/span>\n<\/span>\n<\/div>\n<\/div>\n<\/div>

Google will skip your site because there are better informational sources found elsewhere.<\/p>

This is where a blog comes in so handy\u2026<\/p>

A blog provides a place on your website to prove to Google that you really want to help others...<\/p>

You are more than just an online storefront. You are passionate about fitness and are ready, willing, and able to share your passion with those who need it most.<\/h3>

Once Google identifies your website as a credible information source, there is a good chance you\u2019ll start seeing some traffic trickle in.<\/p>

Then, if you engage those new website visitors and provide them with the answers they\u2019re looking for, Google will take notice. More traffic will be headed your way and soon your fitness website will be attracting hundreds or even thousands of visitors per day!<\/p>

Pretty exciting, huh?<\/p>

But, in order to capture this flow of free traffic, your website needs a blog, one that\u2019s optimized<\/em> to attract search engine traffic.<\/p>

If you\u2019ve never blogged before, don\u2019t worry. The following 7 steps will help get you started in no time:<\/p>

How to Create a Revenue-Generating Fitness Blog<\/h2>

As you read through the steps outlined below, keep in mind that maintaining a blog on your website can become a time-consuming venture. However, the overarching purpose of starting your fitness blog is to drive traffic to your website and eventually convert those visitors into paying customers.<\/p>

Think of the following steps as a crucial part of your marketing plan. Be diligent and consistent and these marketing efforts can produce an excellent return on your initial investment.<\/p>

Step #1. Identify Your Blog Niche<\/h3>

Many fitness bloggers make the mistake of trying to be everything to everyone. One day they write about exercise for the elderly, another they\u2019re sharing recipes for parents on a budget.<\/p>

You want to be seen as an authority blogger, a true expert in your space, and the best (and quickest) way to do that is by zeroing in on a very specific niche audience<\/a>.<\/p>

For example, your blog might target competitive rowers, or new moms recovering from C-section births, or fitness for the blind. The more targeted your blog, the easier it will be to be seen as an authority and to attract a loyal audience.<\/span><\/p>

Find the niche you have passion for, educate and become an expert.#startup<\/a> #entrepreneur<\/a> pic.twitter.com\/cGv2G8MPUN<\/a><\/p>\u2014 Affordable Website (@4dabledotcom) March 16, 2016<\/a><\/blockquote>\n[tcb-script async=\"\" src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"][\/tcb-script]<\/code><\/div>

Choosing a niche<\/a> to hone in on doesn\u2019t mean that you will only write on one specific topic, but it does provide a theme for your blog and will help keep you focused. Your content will appeal directly to your ideal consumer and will therefore become a great source of information that they will return to again and again.<\/p>

As you begin brainstorming ideas for your blog niche, ask yourself the following questions:<\/p>