117 Email Subject Lines for Online Personal Trainers [That Will Get Your Emails Opened]

Email marketing is a MUST for any personal trainer who wants to grow their online business.

Yes, establishing a presence on Facebook, Instagram, YouTube, and all the other social media platforms can help, but email is one form of digital communication that has stood the test of time, and it's not going anywhere any time soon.

People email for their own personal use and they use it for business. That's why statistics show that 333 BILLION emails will be sent each and every day by the year 2020. No, email marketing is not going away.

It's obvious that email is a powerful way to connect with your clients and prospects, but in a world where there are billions of emails sent each day, how can you make sure yours get opened and read?

Many personal trainers I speak with are worried about what content to send in their emails:

• Should I sent a monthly fitness newsletter?
• Should I send the same stuff I post on social media?
• Should I sell my coaching services through my emails?
• Should I send different emails to prospects vs. buyers?

These aren't bad questions, but none of them are the MOST IMPORTANT question you need to be asking. The most important question is simple:

Are your emails getting an acceptable (and eventually an awesome) OPEN RATE?

Your open rate is simply the percentage of your email list who actually opens the emails you send.

If people aren't even opening your emails, the content within those emails doesn't matter. That's why you need to focus on your open rate, and then perfect your content and your call-to-actions.

The #1 factor dictating whether or not your emails get opened is your subject line. A good subject line can mean the difference between having 5-10% of recipients opening your email and 30%, 40%, even 50% or more opening it.

Understanding how to write captivating email subject lines is crucial.

When I first began building my email list, I had 8 subscribers. Yes, eight. They were my current one-on-one personal training clients.

Back then, my open rate didn't matter as much. Having a 30% open rate versus a 50% open rate wasn't going to earn or lose me thousands of dollars. But, that has changed...

I focused on growing my list and soon it hit 100 people, then 1,000, then 10,000, and now I have over 30,000 subscribers. Every open rate percentage point matters.

For example, say you have 100 people on your email list and you send a series of sales emails to get people to join your new $200 online fat-loss program. If your offer is positioned correctly, you might get 30% of people to buy once they learn the details of your program.

Now, if you have a poor open rate of 10%, that means you'll earn roughly $600. However, if you nailed down a good subject line for your emails, your open rate could easily hit 40% and you'd come away with $2,400.

That's real money being left on the table if people don't open your emails!

As shown in the graphic above, when done well, the return on investment for email marketing far surpasses all other forms of online promotion you can do. BUT, this all hinges on having enticing email subject lines that get your message read.

The following list of 117 email subject lines is yours to use however you like. You can use these subject lines with promotional emails to sell your online fitness products or services. You can use them to nurture your prospects. You can use them to drive traffic to your online content.

Just remember, the subject line should be related to the message within your email. People open an email based on a "promise" you're making in subject line. Once they open that message it's your job to deliver on that promise.

So, don't use the subject line, "Did you forget to register?" to get people to open your email that sends them to your recent blog post. If there's nothing to register for, don't mention registration in your subject line. Be honest. Deliver on your promises.

Take these, tweak them, and make them your own:

1. Real Quick
2. BRAND NEW
3. I give up
4. I almost forgot about this
5. This doesn't happen often
6. Frankly, I am puzzled
7. Did you miss this? This is the last time I'll send this
8. No More Excuses! - TODAY
9. Only 3 spots left…
10. Did you forget to register?
11. IMPORTANT… Link Was Wrong…Use this Link!
12. Struck a nerve, did I?
13. Here you go
14. Your 2nd chance- Y or N?
15. I never thought I'd do this
16. Is this real enough?
17. Close call
18. Yes, I will do it!
19. P.S….Warning Warning Warning…!!!
20. We're about to start without you
21. I was wrong 🙁
22. Did you see the video?
23. [FINAL NOTICE] This is it….
24. This Could Have Been Prevented
25. WARNING (bias alert)
26. I have good news and bad news
27. Call Me
28. Re: No Regrets!
29. FWD:
30. Absolutely overwhelming
31. You Are Not Alone
32. Miss this at your own risk!
33. I'm very sorry…But you NEED to see this!
34. People like YOU
35. We have a secret…..
36. The "3 Morning' rule
37. Tick-Tock, TICK-TOCK…Time Is Almost UP!
38. Your results (DO NOT SHARE)
39. [NEW VIDEO] "bad" client case study
40. I need your help (please)
41. GREAT NEWS ( which keeps getting better)
42. No Travel Necessary
43. Yes, I heard you and yes we will do it
44. DEADLINE = 2 Hours
45. Oops… Our Mistake
46. PERSONAL AND CONFIDENTIAL
47. TEST RESULTS (do not share)
48. Fwd: Waiting for your response
49. Great video!
50. I need your help
51. BARGAIN ALERT
52. EVERYONE is talking about…
53. It Ends Today at 5PM
54. Bad Timing
55. TROUBLE (new blog post)
56. Please don't forget
57. You're the first to know
58. Weird stuff that has happened to me
59. Don't let them HOSE YOU
60. I didn't believe this until I saw it myself
61. No one wants to talk about this
62. Why risk it? Here's a better way
63. STOP (can 2,000 people be wrong?)
64. Re: Knock Knock!
65. One week from today!
66. This is ridiculous
67. FYI
68. test
69. 30-Day Notice
70. What ONE Question would you ask me?
71. Shhhhh… it's a secret sale!
72. Make a difference
73. Checkin' in….
74. A lot has changed
75. I goofed…
76. It's not too late
77. It's decision time
78. Largest turnout ever
79. This stuff DOESN'T WORK!
80. I know it's late…
81. Going, going, gone!
82. Almost as good as winning the lottery
83. She knows her stuff
84. I'm concerned about you
85. Call me tomorrow?
86. Your loyalty is about to pay off
87. I want to bribe you to try this…
88. I'm Retiring…
89. Don't Listen to Me
90. There is Hope
91. Huge Price Increase Coming
92. Can you sneak in? (sold out)
93. How Aunt Mable Changed My Life
94. These Techniques Can do Evil…
95. FW: do you know this?
96. Crying Like a Baby
97. Three Wishes…
98. Our Little Secret 🙂
99. Illegal?
100. Can you make a split-second decision?
101. I Usually Don't Reward Those Who Wait But...
102. Are you free today at…
103. I've just about HAD ENOUGH.
104. Sign up please today
105. It's Finally Here
106. Did you get in?
107. Did you leave a comment?
108. Costly Mistakes
109. I have NEVER Shared this... Until Now
110. Down to the wire
111. Our best deal of the year
112. The Result of All This Learning...
113. Take two minutes to change a life
114. I will pay you $1,000 to check this out
115. Here's my phone number
116. Heads up

And my personal favourite: 

Re: Quick question

Which one of these email subject lines are you going to try first? Tell us in the comments section below.