Have you ever thought of the connection between Pinterest and building up your personal training business?
It’s about time you should.
Just like the other social media giants (Facebook, Twitter, and Instagram), Pinterest has its own gigantic, and highly targeted, community that is just waiting for you to tap into it.
The traffic that leads to my website because of Pinterest is crazy. I get thousands of visitors, as you can see from the screen shot below. In the first few weeks of this month I got over 1,921 unique visitors from Pinterest, and that's without even trying! (I actually didn't log into my Pinterest account once this month!)
But how can you do the same?
Here are 6 of the easiest ways to grow your personal training business through Pinterest:
#1: Press the Button
If you’re on the internet at all, you’ve probably seen one of these buttons before. It functions just like a Facebook or Twitter button, sharing an image to your Pinterest account.
To start adding some original content to your account, add the On Hover Pin It button to the images on your website. This will allow you or your visitors to share the pics with fellow Pinterest users. The more people who pin it, the more traffic you’re likely to receive.
So how does the button work? The Pin It button will appear on images when a mouse hovers over it, allowing them to click it and share. It’s not hard to install on your pics, especially with these instructions.
This makes it simple and easy for anyone who visits your site to attract others through Pinterest.
#2: Comment, Comment, Comment
One of the most crucial aspects when it comes to using any social media platform to create a booming business is engagement. You have to talk with people.
Think about this: What if you never spoke to your clients? What if you ignored their emails about their health? I’d venture to say you wouldn’t have very many clients!
It’s the same way on social media. If you have commenters on the images you pin, you’d better talk back. Engage with your audience and let them know you’re listening.
And if you really want to go above and beyond, comment on good pins from your followers. This will really prove to people that you are a trainer who cares about what you do.
PRO TIP: Outsourcing Pinterest
Personally, I outsource a lot of my social media tasks because I know how important it is to keep the conversation going (i.e. be social!), but I also know how much time it can steal.
This is one of the many tasks a social media manager can take off your plate, all at a reasonable cost. Follow these steps to learn how to do it.
#3: Follow Popular Fitness Boards (and Make Your Own)
Here's one of my boards, and thankfully, it has done really well
Learn from the successful. They obviously have strategies that work, so why not do some looking around?
Follow their pinning trends, find out what types of pins they have, and what kind of boards they use.
And since so many people already visit these boards, you don’t have to do outreach, just start commenting. When you start engaging, you’re getting your brand out and known.
Offer intelligent discussion and you’ll start attracting plenty of users to check out your page. If possible, also talk with the owners of the boards.
And better yet, start making your own boards. Collaborate with other trainers or even prospects by inviting them to pin on your boards. This is perfect for marketing because this will make you seem more personable and approachable.
#4: Cultivate Relationships with Influencers
If you personally knew Tony Horton, what do you think that relationship could do for your fitness business? What if he endorsed your business or one of your programs? That would be amazing, right?
That reality may not be as far as you think.
Why Micro-Influencers Make a Winning Influencer Strategy #marketing #smallbiz #smm #socialmedia https://t.co/XnA0vrplsF pic.twitter.com/Fu9P0U0I6A— Filtr8 (@Filtr8) April 11, 2017
Start creating a relationship with the big names in the fitness industry by commenting on their pins and boards. Using your insight, make thoughtful comments on their content and like it. You could ask them to pin on your boards or vice versa.
The point is, without spamming, do what you can to get your foot in the door and collaborate.
These influencers already have the large following that you would hope to have someday, so by creating ties with them you can start tapping into that audience and add credibility to brand.
#5: Use Inspirational Images
Inspire your audience, ignite your business
As you already know, one of the challenges you will face as a personal trainer is motivating your clients to put in the work it takes to see the results they seek. Use Pinterest to your advantage in this battle.
Inspiring pins usually perform best. And it’s a great idea for a board when your clients need a place to go for some extra encouragement. They will often share these pins, which means their friends will see them and translates into more site traffic for you.
Find popular quotes from a famous trainer or offer your own words of exhortation and create a visually stimulating image out of it.
#6: Use Infographics
Infographics are the perfect way to display lots of info in a consolidated space
Infographics are one of the other most successful pins on Pinterest. And it’s not hard to figure out why.
They’re simple yet exciting ways to present a lot of information in one place.
Many trainers will use them in their blog posts, so they’re an excellent way to bring visitors to your site directly.
If you don’t use them, that’s ok. Take advantage of the work others have done and repin their infographics. You’ll at least bring people to your account, which is the start of good things to come.
Pinterest offers some pretty great ways to popularize your brand, and that’s the primary purpose of social media for businesses. There are thousands upon thousands of people waiting and willing to engage with the content you want to produce, so don’t hesitate to get Pinning.
Also, promote what you pin on Pinterest on your other social media accounts. Make them work together so that they're working at peak capacity for you.
And if social media isn’t quite your thing, that’s fine; remember, you can outsource your account for someone else to manage. Just make sure you don’t neglect the terrific treasure trove that is Pinterest.